In this episode of The Ceres Podcast, Stelios Theocharous sits down with Antony Akathiotis, owner of Merchants Fish Bar in Bewdley & Halesowen, for a no-holds-barred conversation about running a successful fish & chip shop in today’s market.

They dive into pricing strategies that too many shops are getting wrong, how to use smart calculations to protect profits, and why knowing your numbers is more crucial than ever. Antony shares how his team blew up on TikTok, amassing millions of views and turning social media into a customer-driving machine.

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