The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.

In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.

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Specifically, Bryan addresses these questions:

1. Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner?
2. Instacart is another one we recognized in our Omnies awards a couple days ago - most improved marketplace? They have been gaining distribution and retail partnerships all year? HH name in 2020!
3. Let’s get strategic and discuss horizontal approaches for brands vs vertical approaches. For growth. Any opinions?
4. Our favorite topic - retail media. We feel media and trade budgets are colliding. It’s violent but the outcome is convergence. Is that an issue? How should brands manage?
5. DTC seems to have arrived. It’s everywhere and everyone is entering the game. Is this realistic?

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