We study all of this data in golf to understand the professional game, but all of the tools the pros use is readily available to help us improve as golfers too. Club fitting is more scientific than ever. One of the best at it is Club Champion, expanding throughout the country to help golfers get in the right equipment. Nick Sherburne is the company's founder and master fitter. He joins to talk about the data that is collected, the most important part of the club, comparing Ams to Pros and more. Genesis Invitational picks at 40:00.