In all walks of life, people love to stress the importance of data - knowing the hard facts and using evidence to make better, more informed decisions.

So, how well do you know your participants? How well do we all in this industry understand who runners are, what they really want out of our events, and what motivates them to choose one event over another?

Well, we’re going to be shedding some light into all that today as we go through the latest findings from Running USA’s 2022 Global Runner Survey with the help of my guest, Running USA COO Christine Bowen. It’s a great pleasure to have Christine join me for this discussion, as we touch on a number of very interesting data points, including how runners choose to enter events, how they perceive the value they receive from events, and how much price and other factors affect which and how many races they’ll be entering in the near future.

In this episode:

• Runners' expected event participation in the next 12 months
• Runners' favourite racing distances
• Top reasons why runners choose a race
• Runners' attitudes on swag, travel to events, VIP race experiences
• Runners' attitudes towards race fees and price increases
• Gen Z runner attitudes and what this means for the future of racing

Many thanks to our podcast sponsors, RunSignup and Racecheck, for supporting our efforts to provide great, free content to the race director community:

RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 26,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.

Racecheck can help you collect and showcase your participant reviews on your race website, helping you more easily convert website visitors into paying participants, with the help of their Racecheck Review Box. Download yours for free today at https://organisers.racecheck.com/.

You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.

You can also share your questions about race trends, event participation or anything else in our Facebook group, Race Directors Hub.

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