In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.

Topics they cover:

1. State of omnichannel - ecommerce or store - who is winning? 
2. Implosion of immediate delivery vertical
3. The emergence of live streaming & video 
4. Influence of digital content on in-store sales 
5. DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch? 
6. Evolution of shoppable media 
7. Availability of retail 1P data - who “owns” it? 
8. Growth of retail media and what's next (2nd price auctions) 
9. Is ROAS really ROI? - difference is incrementality 
10. Brand mash-ups (Coke/Jack Daniels, Taco Bell Cheez-It etc.)…moving the needle or just performative? 
11. Collapse of Crypto & NFTs 
12. Building loyalty in these times 
13. Conferences - in person or virtual, will people return to group settings 
14. When will supply chain constraints abate?

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