I want to welcome you back to another episode of what I’ve branded Pivotal since these interview-style segments tackle impactful CPG industry topics and lessons from the business leaders that live it EVERY DAY! At the end of 2022, when I pitched the idea to host these collaborative holistic categorical deep dive sessions with the wellness-focused data company SPINS, Scott Dicker (Market Insights Director - SPINS) and I knew we wanted to start close to our passions with a sort of sports/active nutrition industry “State of the Union.” Well…believe it or not, we are already on the fifth quarterly installment of this series…and figured it was best to give you an updated version of that original content where we run through a collection of different trending sports/active nutrition themes. In our conversation, we cover everything from the changing of the guard and fragmentation within massive categories like energy, hydration, and protein, to why the “Huberman Effect” is causing many to reorient their consumption behaviors towards healthspan optimization. Additionally, we explain how huge opportunities will come to unlocking the “post-work but before bed” wellness occasion. Moreover, we explore how overlooked ingredients of the past are getting a reframed second life with today’s active lifestyle consumers. But these are just a few of the insightful categorical themes in our recent conversation…

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