It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.

Intro: 0:00 – 1:15

Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08

Rhode, social listening, and sensory marketing: 2:09 – 3:30

Rhode, influencers, and user-generated content: 3:31 – 5:07

Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37

Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40

Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40

Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44

Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47

Kylie Cosmetics and social listening: 10:48 – 11:45

EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07

Common themes within campaigns: 14:08 – 15:11

Outro: 15:12 – 15:51

Sources:

https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/

https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa

https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent

https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/

https://shortyawards.com/17th/ms