This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience.

Length: 12 minutes, 44 seconds

0:24 - Introduction

0:37 - A Brief History of Influencer Marketing

1:35 - The Power of Influencers

2:34 - Types of Influencer Collaborations

4:30 - Brand Impact

5:18 - The Ethics

6:20 - Influencers’ Careers Behind the Scenes

7:06 - Micro vs. Macro Influencers

7:59 - Platforms

10:15 - The Future of Brand-Influencer Collabs

11:31 - Q&A

11:56 - Outro

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow.

Length: 10 minutes, 56 seconds

0:34 Intro

1:34 The comeback of Nick Gunn and the beginning of cancel culture

2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered

3:16 Strategies PR pros use in crisis management

3:50 Nike's Decision on taking a stance

4:16 Importance of Transparency

4:37 Social Media's role in Cancel Culture

5:44 Ethics in Cancel Culture and PR

6:22 Brand Reputation vs. Moral Responsibility

8:22 Influencers and Cancel Culture

9:00 Can you come back from being cancelled?

10:15 Outro

The work is mysterious and important in PR…

In this episode of the Digital PR podcast, hosts Sydney Pike and Parker Gorman talk about the hit Apple TV show Severance and the role digital public relations plays in both the plot and the real life promotional content. We also share our thoughts on Lumon's public relations and corporate messaging. Additionally, we discussed the company's questionable ethics and our hopes for future promotional content for season 3.

In this episode

00:56 *Spoiler Warning*

01:09 Initial Show Thoughts

2:24 PR in the Show

10:50 Corporate Messaging

17:10 Lumon's Ethics

18:00 Real Life PR Events

22:18 Severance Tiktok

24:33 Lumon LinkedIn

25:56 Severance Podcast

27:24 Season 3 PR

29:01 Final Thoughts

Resources

https://www.tiktok.com/t/ZT2nuW3oS/

https://www.tiktok.com/t/ZT2nu7RBt/

https://www.linkedin.com/showcase/lumon-industries/about/

https://podcasts.apple.com/us/podcast/the-severance-podcast-with-ben-stiller-adam-scott/id1788381175

In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies.

00:30: Intro

01:07: Wendy’s strategies

03:51: Burger King strategies

04:42: How a Burger King tweet went wrong

06:05: Our thoughts on the Burger King tweet

07:58: Chipotle strategies

09:53: McDonald’s strategies

10:40: The ‘Grimace’ campaign and our thoughts

11:58: Outro

References:

https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/

https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021.

https://www.boredpanda.com/funny-wendy-tweets-jokes/

https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/

#DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds

How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage.

In this episode:

0:47: The Power of Storytelling

3:31: Social Media and Fan Engagement

6:49: Music Industry Crisis Management

11:06: The Role of Press Coverage and Media Relations

13:03: Brand Partnerships and Music Marketing

14:48: Outro

References:

https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/

https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revival

https://www.urbanrebelpr.com/digital-pr-for-music/

#DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it.

In this episode:

00:30 - Intro

00:50 - What is Duolingo

01:32 - Gamification

02:56 - How Duolingo uses gamification

07:02 - The death of Duo

08:05 - How we heard about the death of Duo

11:28 - How to use gamification in your digital PR plan

14:44 - Outro

References:

https://www.youtube.com/watch?v=P6FORpg0KVo

https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign

https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode!

Timestamps:

0:44 Wicked and Starbucks collaboration

4:05 r.e.m beauty and Wicked collaboration

6:23 Target and Wicked collaboration

9:15 Forever 21 and Wicked collaboration

11:26 Spotify and Wicked collaboration

12:29 Our thoughts on the collaborations

13:28 Our key takeaways

13:54 Our final thoughts

#Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPR

Sources:

-https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

-https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk

-https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1

-https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750

-https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet.

0:19 What is AI?

0:45 How do we use AI?

2:01 What do we think about the use of AI?

3:10 Research on the environmental impacts of AI

8:40 Where do we go from here?

Resources:

https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about

https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/

https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts

Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift’s past PR conflicts. We hope you enjoy it!

Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/

DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.

Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business.

In this episode:

What is cancel culture? (1:14)

Shane Dawson’s offensive behavior leading up to his scandal (2:37)

Why was Shane not canceled pre-scandal? (3:44)

2020 Shane Dawson scandal (4:06)

Dawson’s apology (4:40)

How did the scandal affect his reputation and business? (5:16) (6:42)

What is Dawson doing today? (7:20)

Who is James Charles? (8:20)

James’ offensive behavior before “Bye Sister” (8:57)

Sugar bear hair drama (9:23)

“Bye Sister” scandal (10:22)

Charles’ apology (11:56)

How did the scandal affect his reputation and business? (12:32)

Has James rebuilt his friendships post-scandal? (14:08)

What is James up to today? (15:05)