In this episode of the Digital Public Relations Podcast, hosts Cadie and Lara discuss how musicals like Hamilton, Little Miss Perfect, Ratatouille: The TikTok Musical, and Epic: The Musical leveraged social media to achieve viral success. The conversation covers how social media platforms have been instrumental in boosting these shows' popularity through fan-created content, memes, and parodies. They also delve into the legal and ethical considerations surrounding intellectual property, specifically referencing the Grammy-winning musical Bridgerton and the use of AI in the arts. The hosts further discuss the mixed reception of musicals like Cats, elaborating on how social media can either enhance or detract from a production's reputation.

00:30 Introduction to Digital Public Relations Podcast

01:11 The Viral Success of Hamilton

03:42 The Rise of Little Miss Perfect

10:01 Ratatouille: The TikTok Musical

12:42 Epic: The Musical's Journey

16:58 The Legal Challenges of TikTok Musicals

19:33 The Ethics of AI in Entertainment

22:59 The CGI Controversy in Cats: The Musical

25:43 The Power of Social Media in PR

26:51 Conclusion and Wrap-Up

Digital Public Relations Podcast – Show Notes

00:00–00:30 – Introduction

Podcast and episode overview.

00:30–02:00 – Hosts & Contestants

Meet the hosts and rundown of remaining contestants.

02:00–04:00 – Favorites & Predictions

Hosts’ picks and who might win.

04:00–06:00 – Casting & PR

How casting and PR strategies shape the show.

06:00–08:00 – Themes & Memorable Moments

Themed weeks and standout performances.

08:00–10:00 – Influencers & Athletes

Impact of social media stars and athletes.

10:00–12:00 – Partnerships & Chemistry

How pairings affect performances.

12:00–14:00 – Drama & Fairness

Show drama and fairness in competition.

14:00–15:22 – Wrap-Up

Final thoughts and outro.

It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.

Intro: 0:00 – 1:15

Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08

Rhode, social listening, and sensory marketing: 2:09 – 3:30

Rhode, influencers, and user-generated content: 3:31 – 5:07

Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37

Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40

Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40

Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44

Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47

Kylie Cosmetics and social listening: 10:48 – 11:45

EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07

Common themes within campaigns: 14:08 – 15:11

Outro: 15:12 – 15:51

Sources:

https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/

https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa

https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent

https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/

https://shortyawards.com/17th/ms

Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.

Sources:

www.forbes.com/sites/richardkest…sweeney-campaign/

people.com/tarte-cosmetics-pr-…plained-8714022?utm

www.usatoday.com/story/entertainm…rsy/85673993007/

people.com/andy-byron-seen-wif…ontroversy-11822421

Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.

Sources:

www.forbes.com/sites/richardkest…sweeney-campaign/

people.com/tarte-cosmetics-pr-…plained-8714022?utm

www.usatoday.com/story/entertainm…rsy/85673993007/

people.com/andy-byron-seen-wif…ontroversy-11822421

In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics.

0:00 – 0:35: Intro

0:36 – 2:20: Engagement Announcement Strategy

2:21 – 5:00: Fan Involvement and Easter Eggs

5:01 – 7:40: Cross-Fanbase and Media Power

7:41 – 10:15: Authentic Storytelling and Two-Way Communication

10:16 – 12:30: Social Media’s Role in the Campaign

12:31 – 14:15: Classroom Connection & Takeaways

14:16 – 15:00: Closing & Outro

Resources:

Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education.

Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge.

Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.

www.billboard.com/music/music-news…cord-1236052814/

www.businessinsider.com/taylor-swift-…-promo-2025-8

www.billboard.com/music/pop/swifti…wift-1235846630/

Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing.

Time Stamps:

0:30 Introduction - Social Media & Sports Marketing

1:26 Cleveland Browns “DawgPound” Logo Redesign Contest

4:25 Formula 1 & LEGO Partnership

6:55 Cleveland Cavaliers “Froggy” Meme

10:16 Lewis Hamilton’s Arrival at Ferrari

12:45 Conclusion - Overall Benefits of Social Media in Sports

Resources:

https://sproutsocial.com/insights/social-media-sports-marketing/

https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo

https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign

https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot

https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/

https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl

https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/

https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU

https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade

https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/

https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/

https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/

https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/

https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/

https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season

https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/

Calling all film fanatics! In this week’s episode of the Digital PR Podcast: “Moods Around Movies 2025,” hosts and PR majors Jess Davis and Alayna Howell discuss personal online listening reports regarding the most highly anticipated movies and some recent flops. Join us as we dive into what was done well in Ad and PR efforts, positive and negative earned media, and promotion across different platforms. We also dive into interviews and- in some cases- the lack thereof, our personal experiences and perspectives on each film, and one particular movie that received a lot of backlash. Any guesses as to which one it is? Tune in to our insightful episode now to find out and learn more!

Timestamps:

00:30 - Intro

00:49 - #1: Minecraft Movie

01:12 - Minecraft Online Conversation

03:23 - #2: Lilo & Stitch

03:28 - L&S Super Bowl Advertisement

04:22 - L&S Advertising/ Interviews

05:30 - #3: How to Train Your Dragon

05:47 - HTTYD Media Attention

06:13 - HTTYD Our Social Media Feed/ Algorithms

07:31 - HTTYD Suggestions

08:21 - #4: Snow White

08:58 - SW Movie the Flop

10:14 - SW Interviews

11:24 - SW: PR Team…?

14:04 - Final Recap/ Outro

Resources:

https://www.youtube.com/watch?app=desktop&v=2RVg3yetTE4

https://www.youtube.com/watch?app=desktop&v=9tyxeuN4hBo

https://www.tiktok.com/@evie.magazine/video/7483503088628698410?_r=1&_t=ZT-8vxogTG02Pu

https://www.instagram.com/reel/DIX75rRBQvk/?igsh=MTVkdXFndDZqM2p1Mg%3D%3D

https://www.imdb.com/title/tt6208148/

https://www.tiktok.com/@mswatchmojo/video/7471334085726670135?_r=1&_t=ZT-8vxqINeoFl0

https://www.youtube.com/watch?v=W-QGMqCVqPA

This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience.

Length: 12 minutes, 44 seconds

0:24 - Introduction

0:37 - A Brief History of Influencer Marketing

1:35 - The Power of Influencers

2:34 - Types of Influencer Collaborations

4:30 - Brand Impact

5:18 - The Ethics

6:20 - Influencers’ Careers Behind the Scenes

7:06 - Micro vs. Macro Influencers

7:59 - Platforms

10:15 - The Future of Brand-Influencer Collabs

11:31 - Q&A

11:56 - Outro

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow.

Length: 10 minutes, 56 seconds

0:34 Intro

1:34 The comeback of Nick Gunn and the beginning of cancel culture

2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered

3:16 Strategies PR pros use in crisis management

3:50 Nike's Decision on taking a stance

4:16 Importance of Transparency

4:37 Social Media's role in Cancel Culture

5:44 Ethics in Cancel Culture and PR

6:22 Brand Reputation vs. Moral Responsibility

8:22 Influencers and Cancel Culture

9:00 Can you come back from being cancelled?

10:15 Outro