Digital Public Relations

In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation.

Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss the various tactics used in the campaign, such as consistent video creation, using outside-of-the-box digital tactics, and partnering with popular influencers and brands.

Finally, we look back at the 1993 Super Mario movie and how it could have been more successful if it could have had a strong digital marketing campaign. We discuss the missed opportunities and how a more targeted and creative digital campaign could have helped the movie reach a wider audience and generate more interest.

Check out the trailer for the Super Mario Bros movie: https://www.youtube.com/watch?v=TnGl01FkMMo

Maddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used.

In this episode, Maddie discusses how celebrities and large corporations float above the rules and the backlash of a crisis like this. She also talks about the importance of research in public relations and how it can affect a company's campaign. Additionally, Alex talks about comparable campaign failures and some digital public relations tools companies can use to refine their story and ensure it suits their audience. The common theme with all of the companies is their lack of thoroughness when going through the ideation process of their campaign. At the end of the episode, Maddie and Alex review best practices for creating a campaign that appropriately and effectively reaches an audience

Check out related resources below:

Kendall Jenner Pepsi Ad:

https://time.com/4726500/pepsi-ad-kendall-jenner/

https://www.fridaythings.com/recent-posts/pepsi-commercial-kendall-jenner

Burger King:

https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/

https://twitter.com/BurgerKingUK/status/1369036021925638154

Dove:

https://www.cbc.ca/news/business/dove-ad-1.4347314

Welcome to the Way,Way, Back and Gone podcast where Cole Oswald and Jorden Shevel talk about how sports PR is changing for the better. We talk about new changes in the MLB, the buzz created around the NHL playoffs, and Virtual Reality in sports. Tune in for some fresh takes on how professional sports teams are building and growing their brand in a digital age.

In this episode of Tamra McMillion and Chong Chen, public relations majors, discuss the Stop Cop City protests in Atlanta, Georgia, and analyze the social media presence of the protesters and the City of Atlanta.

Relevant Links -

City of Atlanta press release - https://www.atlantaga.gov/Home/Components/News/News/14583/672?npage=2

City of Atlanta, Instagram - https://www.instagram.com/cityofatlantaga/

Semrush keyword search - https://www.semrush.com/analytics/keywordoverview/?q=Stop+Cop+City&db=us

Defend the Atlanta Forest, Twitter - https://twitter.com/defendATLforest

#copcity, TikTok

In this episode of The Music Sesh, Avery Savage, and Alexandra Austin talk about TikTok within the music industry. Throughout the podcast, Avery and Alex discuss how people find music today, what Tiktok is, examples of TikTok artists who’ve found fame on the app, and the public relations implementations of social media and the music industry.

Today, most music is easily found on TikTok- which is a short-form video platform that people can share videos on. TikTok is one of the fastest growing platforms out there to date. Many musicians stream their music on other platforms too, but go to TikTok as a means to build up a following and truly promote promote their music to a fan base- both new and old.

During the episode, Avery and Alex discuss artists who have risen to fame through TikTok. They talk about the artist Lil Nas X who rose to fame after posting himself singing “Old Town Road” on the platform. The two also discuss the band Honey Revenge and how TikTok has made the group blossom.

Avery and Alex spend some time discussing the public relations implementations of TikTok within the music industry too. The two share information on how musicians can reach a wide audience as well as ways to increase awareness of a musicans brand.

The two end with discussing TikTok’s recent ban and the ways in which this could harm musicans within the industry.

This podcast gives tips and tricks on the following:

- Fake accounts

- fake tarot readers

- lies and fake crystal retailers

-false advertisers

-Scammers

-websites to trust for accurate information

https://www.biddytarot.com/

https://labyrinthos.co/

On this week’s episode, Maddie Majikas and Ethan Cohen are deep diving into the never-ending sea of cancel culture in the music industry. What started as a way to hold celebrities accountable for racist, misogynistic, or overall distasteful actions has spiraled into a phrase with seemingly no impact.

In this episode we dissected three examples of cancel culture within the last year: Lizzy McAlpine’s controversial decision to tour with John Mayer, Chloe Baliey’s collaboration with Chris Brown, and Morgan Wallen’s racist language caught on video. We aim to understand these situations from a consumer’s perspective and as PR professionals.

To learn more about what was covered in today’s podcast visit the links below.

Lizzy McAlpine: 1:52

https://twitter.com/LizzyMcAlpine/status/1619113562781421569?s=20

https://www.insider.com/lizzy-mcalpine-five-seconds-flat-interview-2022-11

Chris Brown and Chloe Bailey: 5:38

https://www.nylon.com/entertainment/chloe-chris-browns-collaboration-controversy-explained

Morgan Wallen: 9:18

https://www.salon.com/2022/03/09/is-morgan-wallens-album-of-the-year-win-proof-that-cancel-culture-doesnt-exist/

https://www.insidehook.com/article/music/morgan-wallen-cancel-culture

https://www.realclearpolitics.com/articles/2022/01/29/morgan_wallens_comeback_defies_cancel_culture_147117.html

Find Us on social media!

@maddiemajikas on Twitter and Instagram

@ethanisangry on Twitter or @coh.ethan on Instagram

Description:

In this episode of the Digital Public Relations Podcast, Trent and Yari discuss the best ways to brand yourself to potential employers through blogging, and give their opinions on the value of blogging through their own experiences.

What was discussed:

[0:45] Trent and Yari discuss their blogs, and how it relates to their future careers in Public Relations.

[3:45] The importance of visuals and multimedia elements in blogs.

[4:50] What is search engine optimization, and how can it help your blog?

[6:30] The difficulties of maintaining a quality blog.

[7:55] How to pick the right keywords for your blog.

[9:20] How to manage copyrighted images and videos.

[11:05] Is blogging a dead practice?

Check Out our blogs:

Yari's - Film Fem https://ysotomay.wixsite.com/film-fem

Trent's - Football Frenzy https://trentblackburn.weebly.com

Relevant Links:

https://www.moz.com

Grace and Macy discuss what exactly happened in East Palestine, Ohio and the impact it had on locals thus far. As an East Palestine native, Macy brings the inside scoop. After discussing what happened, the two take a dive into the digital presence of Norfolk Southern throughout the crisis, the lack of communication on social media during the critical first two weeks and the impact that has online.

This episode examines both what and WHEN Norfolk Southern used social media to communicate with their public, along with the social media posts that occupied the topic's space in the time NS waited to post their statement.

Take a look at the sources discussed in the episode:

Norfolk Southern newsroom statement:

https://nscorp.mediaroom.com/news-releases?item=123032

First NS Instagram post since the crash:

https://www.instagram.com/p/CoyIaAnu6p9/

Three posts before the crisis:

https://www.instagram.com/p/CoLSOhfsQMP/

https://www.instagram.com/p/CoIRvfEMqBH/

https://www.instagram.com/p/Cn4us4rvp1Q/

Nick Drom TikTok:

https://www.tiktok.com/@nickdrom/video/7197262870793473322?q=east%20palestine&t=1678937121389

Many of us have heard the phrase, "Just wait until you're in the real world,", but what comes in the time before that? Navigating through college can be hard for any college student, and in this episode of Digital Public relations, two current public relations students are here to help.

In this episode of Digital Public Relations, PR students Olivia Perry and Kayla Polansky dive deep into preparing you for the "real world" after college. Tune in to learn about interview tips and interview advice that Olivia and Kayla have received throughout their college careers. Plus, hear about tools that both students have used in their PR classes to amplify their skills!

Follow Olivia and Kayla on Instagram and LinkedIn:

Instagram:

https://www.instagram.com/olivia.perrry/

https://www.instagram.com/k.polansky/

LinkedIn:

https://www.linkedin.com/in/olivia-perry2023/

https://www.linkedin.com/in/kaylapolansky/

Check out these articles to learn more:

https://www.thebalancecareers.com/top-job-interview-tips-for-college-students-2059837

https://www.careerprofiles.info/college-job-interview-tips-dos-donts.html