Maddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used.

In this episode, Maddie discusses how celebrities and large corporations float above the rules and the backlash of a crisis like this. She also talks about the importance of research in public relations and how it can affect a company's campaign. Additionally, Alex talks about comparable campaign failures and some digital public relations tools companies can use to refine their story and ensure it suits their audience. The common theme with all of the companies is their lack of thoroughness when going through the ideation process of their campaign. At the end of the episode, Maddie and Alex review best practices for creating a campaign that appropriately and effectively reaches an audience

Check out related resources below:

Kendall Jenner Pepsi Ad:

https://time.com/4726500/pepsi-ad-kendall-jenner/

https://www.fridaythings.com/recent-posts/pepsi-commercial-kendall-jenner

Burger King:

https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/

https://twitter.com/BurgerKingUK/status/1369036021925638154

Dove:

https://www.cbc.ca/news/business/dove-ad-1.4347314