Digital Public Relations

When Taylor Swift's music was sold out from underneath her, she was devastated. All of the lyrics that she wrote at 15 with her pen and paper were now under the ownership of popular manager Scooter Braun.

Upon learning this, Taylor Swift got to work and started re-recording these popular albums with each song title including "(Taylor's Version)" at the end. The re-recordings sound nearly identical to the original tracks with the exception of better production and a more mature voice.

On Nov. 19 of this year, Taylor re-released Red, her popular album originally released in 2012. This is the second album that Taylor re-recorded and re-released with new artwork giving her 100% ownership.

Taylor has utilized social media in such a strategic way to keep fans excited about an album that was originally released 10 years ago. Whether it's TikTok trends, Starbucks collaborations, or short films, Red (Taylor's Version) is the topic of conversation everywhere.

For more info on why Taylor Swift is re-releasing

>https://mixdownmag.com.au/features/why-is-taylor-swift-re-recording-her-old-albums-and-what-does-it-mean-for-the-music-industry/

For more info on Taylor Swift's Red (Taylor's Version) promotion

>https://www.cnn.com/2021/11/12/entertainment/taylor-swift-red-taylors-version-intl-scli/index.html

Stream Red (Taylor's Version)

>https://open.spotify.com/album/6kZ42qRrzov54LcAk4onW9

Hosted by: Ashley Blood & Hannah Mayer

Whether we like it or not we are constantly being influenced by something. In today’s episode of the Digital PR Podcast, we dive deeper into how brand specifically targets their audience by implementing their own digital strategies.

We cover aspects of brand collaborations, the use of product placements, and how we as consumers notice these things. As we are constantly being influenced by something, we learn how these brands primarily make us a part of their target audience and how they keep up with current trends to establish more engaging content.

For more information:

https://www.bustle.com/entertainment/hes-all-that-product-placement-pictures

https://influencermarketinghub.com/influencer-marketing-tiktok-examples/

On Nov. 5, 2021, tragedy struck at Travis Scott’s AstroWorld festival. A violent crowd surge killed *nine victims and injured dozens more. In this episode, Megan and Olivia discuss what happened at the event, the discussions held on social media surrounding it and the implications for Scott and his PR team.

Public relations professionals must always have crisis plans in place, and this event presents a heavy challenge for Scott’s team, given that there has been violence at Scott concerts in the past. Our hosts look at the importance of crisis plans and things to be learned from this tragedy going forward. Continue the conversation on social about PR teams’ crisis management plans using the hashtag #PROnlineChat.

NY Times Article - “Crowd Surge at Travis Scott Concert Leaves at Least 8 Dead”

Forbes Article - “8 Early Crisis Management Lessons for the Travis Scott Concert Tragedy”

*There were nine casualties at the time we recorded this episode; NPR stated Sunday that the death toll has risen to 10.

Britney Spears is one of the world largest celebrities. On this episode of the Digital Public Relations podcast, learn how her fans were the ones to fight for Britney's freedom of her 2008 conservatorship through the power of social media.

Britney Spears grew up in the eyes of the media and her life has been a product of this. Through her, we can learn the impact media has on individuals and public perception, and see how social media has given everyone the power to invoke change.

Through the use of social media, fans led the #FreeBritney movement, raising awareness of the celebrity's conservatorship, resulting in the pop-star's ability to speak out against it.

Continue to fight for Britney by using the #FreeBritney on social media. Continue the discussion of social media and digital public relations with this podcast by using #PRonlinechat.

Hosted by Camryn Stephens & Zach Zdanowicz

Listen to Britney's Gram #FreeBritney podcast episode here:

https://britneysinstagram.libsyn.com/75-freebritney

For more information on the #FreeBritney movement, visit:

https://www.billboard.com/articles/news/9445049/free-britney-spears-movement-started/

https://www.rollingstone.com/feature/freebritney-britney-spears-legal-829246/?sub_action=logged_in

About BnL Reviews: We are Branden Townes & Lindsey Vlasic. We are both senior public relations majors. BnL was created on our YouTube channel where we post videos of reactions and vlogs. On our podcast, we discuss everything and anything music related.

In this episode: Taylor Swift is one of the most known record-breaking artist in the music industry. She's set the bar for artists to incorporate numerous trends for their careers. In this episode, BnL dives into Taylor Swift's social media strategies with her album/single announcements, listening to online conversations, and starting a trend for future artists.

More information about Taylor Swift's Social Media Strategies:

https://www.nerdsandbeyond.com/2021/10/22/taylor-swift-drops-new-red-taylors-version-merch/

https://www.vanityfair.com/hollywood/2014/10/taylor-swift-1989-secret-sessions-video

https://www.hollywoodreporter.com/news/music-news/taylor-swift-seems-hint-at-723213/

If you like what you've heard, you can follow BnL Reviews on Youtube or on Instagram!

YouTube: https://www.youtube.com/channel/UC6xVu8IeeZm53BsT4luqr0Q

Instagram: https://www.instagram.com/bnlreviews/

Hosted by: Branden Townes & Lindsey Vlasic

About

This podcast is a part of the Digital Public Relations Class Podcast. We are students learning how to showcase our work and promote our personal brand. Through the Digital PR class podcast, we are able to express our passions while learning how to navigate various PR tools.

If you’re a sports fanatic looking to support women in sports, Sideline Talk is for you. Hosted by Kent State University senior public relations students Izzy Stewart and Pilar Lewis, Sideline Talk focuses on pointing out the misrepresentation of female athletes and the lack of recognition in women’s sports.

In this episode:

Izzy and Pilar dive into the lack of media coverage in women’s sports, including their own personal experiences as female athletes. With only 4% of sports media coverage granted to female athletes, the two dissect the problem and how it can be fixed. From specific sports campaigns to efforts being made by professional female athletes, this episode sheds light on how prominent of an issue this has always been and continues to be.

For more on Sideline Talk, visit https://ladiesletstalksports.weebly.com and https://gametimeactivism.weebly.com and subscribe to our blogs.

For additional information and resources, visit:

TOGETHXER - https://togethxr.com

The Women’s Sports Foundation - https://www.womenssportsfoundation.org

The Female Athlete Movement - https://femaleathletemovement.com

Just Women’s Sports - https://justwomenssports.com

HOSTED BY: Izzy Stewart and Pilar Lewis

In this episode, hosts Ian and Austin discuss Facebook and the various ethical complaints the company has recently received. Past and present employees have come forward to say that Facebook is more concerned with profit and growth than safety and responsibility. People have quit due to these problems and many more have been directly affected by Facebook's lack of moderation and desire for expansion.

Ian and Austin also talk about how the general population uses Facebook, social media in general, how public relations professionals use digital media, how online privacy affects everyone and more.

More information on the leaks:

https://nymag.com/intelligencer/2021/10/what-was-leaked-in-the-facebook-papers.html

https://www.theatlantic.com/ideas/archive/2021/10/facebook-papers-democracy-election-zuckerberg/620478/

https://www.nbcnews.com/tech/tech-news/facebook-whistleblower-documents-detail-deep-look-facebook-rcna3580

Your hosts Kandra Hill and Theresa Lovrak are ‘Keeping Up With the Kardashian’s’ as Khloe’s PR team is ‘keeping up’ with the distribution of an unfiltered photo. Is this just an over reaction to one unfavorable picture or could this cause a devastating blow to the Kardashian brand?

Resources:

https://www.today.com/tmrw/fans-love-unedited-bikini-pic-khloe-kardashian-so-why-it-t214267

https://screenrant.com/kuwtk-khloe-kardashian-photoshopped-picture-publicist-fan-reaction/

https://twitter.com/KosmeticKrys/status/1379765702345826310?s=20

https://www.google.com/url?q=https://www.instagram.com/p/CNY29zthNif/?utm_source%3Dig_web_copy_link&sa=D&source=editors&ust=1619114213701000&usg=AOvVaw3nSaAbNkDvVkKGY_bx5oSd

Jude Anderson runs a photography business that she started on her own and has built a strong business with a large clientele. The podcast talks about how she got started, what the business entails and how she markets herself in this digital age. She started with a lot of marketing skills that have helped her with starting and growing her business.

For those who do not know boudoir photos are tasteful pictures of women in lingerie that are done artistically and put in a nice album or wall art. She also does family portraits and weddings with all three being an option on her company's website.

She has over 1,500 hundred friend on her personal Facebook page. Her Boudoir Group page for her business has 1.4 thousand members and her other page for all the other photography options has over two thousand followers. She talks about how a good product matters and reviews can hurt or help. Her clients, if happy, can do most of the marketing for her business as she relies on word of mouth.

Links to Lovely Ink Creative pages

https://www.facebook.com/groups/2667158910007415

https://www.facebook.com/LovelyInkCreative

https://lovelyinkcreative.com/

In this episode, Digital Public Relations students Zoe Blank and Jessica Cobb discuss social media influencer marketing on Instagram.

Over the last decade, we’ve seen enormous growth in social media, and brands worldwide have begun partnering with influencers to help market their products. In this week’s episode, our hosts take a closer look at the various marketing strategies used by influencers on Instagram. They dive into what this growth means for PR professionals and what role social media influencer marketing plays in the digital PR space.

The purpose of this episode is to highlight how brands can utilize various influencer marketing strategies, and the expected growth of social media influencer marketing in the future of digital PR.

Check out these resources to learn more:

https://www.vividcandi.com/kylie-jenner-influencer-marketing-brands/

https://www.forbes.com/sites/katetalbot/2018/07/24/5-social-media-lessons-to-learn-from-kylie-jenner/?sh=67372c141677

https://www.prdaily.com/how-to-approach-influencer-marketing-through-a-pr-lens/

https://www.grouphigh.com/blog/every-brand-include-social-influencers-pr-strategy/