In this episode, Digital Public Relations students Zoe Blank and Jessica Cobb discuss social media influencer marketing on Instagram.

Over the last decade, we’ve seen enormous growth in social media, and brands worldwide have begun partnering with influencers to help market their products. In this week’s episode, our hosts take a closer look at the various marketing strategies used by influencers on Instagram. They dive into what this growth means for PR professionals and what role social media influencer marketing plays in the digital PR space.

The purpose of this episode is to highlight how brands can utilize various influencer marketing strategies, and the expected growth of social media influencer marketing in the future of digital PR.

Check out these resources to learn more:

https://www.vividcandi.com/kylie-jenner-influencer-marketing-brands/

https://www.forbes.com/sites/katetalbot/2018/07/24/5-social-media-lessons-to-learn-from-kylie-jenner/?sh=67372c141677

https://www.prdaily.com/how-to-approach-influencer-marketing-through-a-pr-lens/

https://www.grouphigh.com/blog/every-brand-include-social-influencers-pr-strategy/