On Nov. 5, 2021, tragedy struck at Travis Scott’s AstroWorld festival. A violent crowd surge killed *nine victims and injured dozens more. In this episode, Megan and Olivia discuss what happened at the event, the discussions held on social media surrounding it and the implications for Scott and his PR team.

Public relations professionals must always have crisis plans in place, and this event presents a heavy challenge for Scott’s team, given that there has been violence at Scott concerts in the past. Our hosts look at the importance of crisis plans and things to be learned from this tragedy going forward. Continue the conversation on social about PR teams’ crisis management plans using the hashtag #PROnlineChat.

NY Times Article - “Crowd Surge at Travis Scott Concert Leaves at Least 8 Dead”

Forbes Article - “8 Early Crisis Management Lessons for the Travis Scott Concert Tragedy”

*There were nine casualties at the time we recorded this episode; NPR stated Sunday that the death toll has risen to 10.