Digital Public Relations

In today’s episode, Digital PR students and hosts Andrew, Griffin and Ray talk social media and musicians.

Over the last decade, musicians have come to use social media to take advantage of trends, collaborate with influencers and become influencers themselves. Our hosts reflect on some of the past successes and failures of musicians using social media from the widely successful 2016 Mannequin Challenge to Rita Ora’s 2014 failed attempt at a viral tweet on Halloween. What can we learn about PR professionals about viral trends, working with influencers, and how artists become influencers themselves? The hosts explore these questions and more.

Also in this episode, the hosts discuss how musicians have come to use social media during the pandemic. Virality and influencers are becoming increasingly important, particularly with the almost complete shutdown of live concerts and events for over a year in the United States and many other countries. From going viral on TikTok to “live concerts” on Twitch and video games, there’s been a lot of development and changes in how artists can share their music and keep themselves connected with their fans. Will these changes be permanent or are they temporary?

Further Reading:

https://ledgernote.com/blog/interesting/stupid-music-publicity-stunts/

https://web.archive.org/web/20201116100547/https://s3-us-west-2.amazonaws.com/edmprod-limited/viralcasestudies.pdf

https://www.questionpro.com/blog/consumers-trust-influencers-celebrities/

In this episode, Zaria Moore and Kimmy Daniels discuss the current social media impact of Instagram. This app is favored amongst millennials and Gen Z. As it serves to be a popular social media application, businesses are capitalizing on this channel to promote content. However, this app is notorious for editing pictures that can distort one’s image.

In this episode, we dissect the long-standing effects Instagram has on public relations practitioners. Marketing on Instagram has become widespread for any type of business. The issue that arises from this is the question of real versus fake. If a company hires a brand ambassador to sell their product, but the user is fake, the company is painted in a negative light. Our episode contains real-life examples of this type of experience.

We also discuss Instagram removing likes from posts and how that impacts both the influencer model as well as how individuals use Instagram.

Is Instagram’s target audience leaving because of this reason? We dive deeper into all of the possible reasons as to why this may be and how to optimize your Instagram feed to best suit your needs.

Here are some links that helped guide our conversation:

https://www.businessinsider.com/instagram-influencers-removing-likes-impact-2019-9

https://www.businessinsider.com/instagram-removing-likes-what-it-will-look-like-2019-11

https://www.vox.com/the-goods/2019/12/2/20983760/instagram-removing-likes-authenticity

In this episode, our hosts Ashley Torres, and Ciana White speak with TikTok creator Matthew Wurnig, who went viral after creating 50 Dates 50 States. When the first COVID-19 lockdown began in March 2020, most people learned how to bake banana bread. Matt, on the other hand, got the idea to go on a virtual date with a girl from every state. Along the way, he documented his journey on TikTok, where he’s developed his following to over 100,000 followers and amassed millions of views and likes. He talks to our hosts about his transition, personal branding, obtaining sponsorships, the TikTok algorithm, and where he plans on taking 50 Dates and 50 States.

Follow Matthew’s journey on social media:

https://www.instagram.com/matthewwurnig/

https://www.tiktok.com/@50dates50states?lang=en

https://www.facebook.com/50dates50states

https://www.youtube.com/channel/UCvW2kNSpF_PjPUI6-3eaN4A

https://50dates50states.com/

In this week's episode, Digital PR students Emily Powell and Sierra Campbell will be talking about the impact social media can have on mental health in the workplace.

Our hosts discuss how social media can negatively impact mental health in a professional environment, specifically looking at PR practitioners and working in social media. They also dive into the topic of new and upcoming social media platforms and trends, and how as fun as they can be at times, PR practitioners may feel pressured to constantly be up-to-date on the latest internet trends and platforms. This episode also talks about making sure to take a step back and allowing yourself time to “log off” if you are suffering with mental health problems that could be influenced by time spent on social media.

The goal of this episode was to create real, raw and relatable content for other PR professionals who may be having the same thoughts or struggling in the workplace.

Check out this insightful article that talks about managing your mental health while working in social media:

https://sproutsocial.com/insights/mental-health-for-social-marketers/

If you or someone you know is struggling with mental health or thoughts of depression, anxiety or suicide, please call 1-800-950-6264 or text MHA to 741741.

In this episode, Digital PR students Linden Miller and Jessica Urig will analyze the trend to make Instagram casual again and how the COVID-19 pandemic has affected this trend. Throughout this podcast, Miller and Urig discuss unspoken Instagram rules, TikTok's rise to fame compared to Instagram's, and the debate over whether a separate social media app should be made for large businesses.

The students will also reveal positive and negative examples of influencers on Instagram, as well as examples of brands successfully using the pandemic to assist their major audiences.

Helpful external resources that support the material found in this podcast include the following blog articles:

--https://www.hercampus.com/school/wake-forest/can-we-please-make-instagram-casual-again

--https://www.kalypsoapp.co/blog/20-crazy-tiktok-stats-you-need-to-know-in-2020

Today we'll be looking at how to optimize an online presence for the opportunities that the holiday season brings! We'll be looking at this optimization and how it relates to social media sights such as Twitter, Instagram, and Facebook.

On top of that, we'll point out some best practices for blogging and web design and show how they work towards capturing the opportunity that the holidays bring.

Bonus Article:

https://www.pfizer.com/news/hot-topics/how_to_take_care_of_yourself_and_stay_connected_while_social_distancing

In this episode, Aaron and Riley discuss traveling during the COVID-19 pandemic. There’s no doubt the travel industry has faced major challenges over the past year. This week’s podcast covers how the travel industry has been adapting and how it is communicating and using PR tactics to reach the public.

In this episode, we’ll dive deeper into some of our travel experiences this year and what trends we’ve seen happening in the tourism industry. We talk more about the importance of companies communicating regulations and being transparent about their policies. We discuss how travel companies are utilizing social media to communicate with customers in real-time and other digital tactics, like virtual reality and live streaming, they have adopted to stay relevant during this time.

Check out these resources to learn more:

https://rturne26.wixsite.com/backyardexplorer

https://www.prnewswire.com/news-releases/how-covid-19-changed-travel-3-surprising-trends-revealed-301102387.html

https://www.provokemedia.com/latest/article/covid-19-what-it-means-for-travel-pr

https://marketing.sfgate.com/blog/tourism-marketing-trends

https://thepointsguy.com/guide/travel-changed-coronavirus/

#Travel #TravelingduringCOVID #PRonlinechat #Travelsafety #Tourismindustry #TravelPR

#DigitalPR

Introductions

Katia Rodriguez

Public relation major from Chicago. I am the Director of Communication and Marketing for Undergraduate Student Government as well as the President of the Spanish and Latino Student Association at Kent State University.

Arianna

Public relations major from Pittsburgh area. I am the Special Events Coordinator for Kent State’s chapter of PRSSA

Topic: TikTok Algorithm and the For You Page

How would you explain the For You Page on Tiktok?

Katia

The first page people see on the app.

Endless scrolling of videos that pertain to you

Entails user interaction

Hashtags

Commenting

Arianna

First page to be seen

A feed that is made specifically for you to enjoy a better experience

Can interact with viewers and creators in real time

https://blog.hootsuite.com/tiktok-algorithm/

What does your for you page look like?

Katia

Very liberal - political humor

Trending dances

Food Tiktok -

Prison Tiktok

Twist candles

The wiggies

Nostalgic

History

Arianna

Mental health awareness

Extremely liberal

Feminist movements

Black Lives Matter

Related to books I read

Funny

Trending dances/jokes

Myers Briggs Personality(I’m ENFP-T:))

How can you work the algorithm to your favor?

Did you personally like Tiktok before you figured out how to work the algorithm?

Katia: Personally took me a little bit to like my for you page

Got a lot of Charli and Addison at first and was not for me

Did not get how people were obsessed with it until I took more time to figure out the algorithm

Arianna: I had to kind of cheat the system to get exactly what I wanted

Got a lot of feed from tik toks my friends would send me

Did not understand the app and thought it was silly at first

Favorite part of the app outside of the for you page?

Katia: I love the comments

Arianna: I love the reactions from everyone in the comments and being able to relate to other viewers in real time

Do you think Reels will take over TikTok?

No because Reels incorporate mostly Tik Toks today

https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you

How do you think Tik Tok has brought the world closer during the pandemic?

The world has felt pretty isolates

Loss of communication and outreach to other people

Young adults losing social interaction

Do you think other apps will adopt aspects of Tik Tok?

In order to relate they should collab

Learn from the algorithms

In this episode Emily and Celetre discuss Tiktok and why business should have their own profile.

We will look at the influencers already showing success on the platform. We will talk about trends that worked for companies. We talk about the good and the bad

We will discuss already successful business accounts. Talk about trends on TikTok and how different brands can create content on the platform. We will also learn is Celetre is going to download and keep TikTok since she has never used the platform before.

Learn more from these resources:

https://www.socialmediaexaminer.com/4-ways-to-use-tiktok-business/

https://www.omnicoreagency.com/tiktok-statistics/#:~:text=TikTok%20Demographics,26%25%20between%2018%20and%2024.&text=TikTok%20users%20spend%20an%20average,per%20day%20on%20the%20app.

https://www.businessofapps.com/data/tik-tok-statistics/

https://influencermarketinghub.com/tiktok-trends-2020/

In this episode, Hailey and Sydney discuss just a few of the many trends YouTube influencers use every day.

We cover YouTube facts first and talk about how used the platform if on a daily basis. YouTube is used heavily in the influencer world and marketing obviously has become another huge factor on the platform.

We’re sure you’ve all heard of David Dobrik, one of the most known YouTubers and influencers today. We dive more into the specific trends and marketing plans he uses. The measures he has taken and continue to take have been extremely successful and led him to now having a net worth of over 30 million.

Another influencer we cover is Emma Chamberlain. Emma, who is only 19 years old, started from making DIY videos on YouTube. Follow along with us as we discuss her journey through becoming a YouTuber and her tacts used that led her to success.

We hope this episode is able to show you the different trends and marketing ideas to incorporate in your professional or everyday lives!

Also, enjoy us saying, “I wish that were me,” way too many times. Yes, we are jealous.

Resources:

https://www.youtube.com/c/DavidDobrik

https://naibuzz.com/much-money-david-dobrik-makes-youtube/

https://www.youtube.com/channel/UC78cxCAcp7JfQPgKxYdyGrg

https://www.vox.com/the-goods/2020/9/29/21492270/emma-chamberlain-youtube-coffee