In this episode, Zaria Moore and Kimmy Daniels discuss the current social media impact of Instagram. This app is favored amongst millennials and Gen Z. As it serves to be a popular social media application, businesses are capitalizing on this channel to promote content. However, this app is notorious for editing pictures that can distort one’s image.

In this episode, we dissect the long-standing effects Instagram has on public relations practitioners. Marketing on Instagram has become widespread for any type of business. The issue that arises from this is the question of real versus fake. If a company hires a brand ambassador to sell their product, but the user is fake, the company is painted in a negative light. Our episode contains real-life examples of this type of experience.

We also discuss Instagram removing likes from posts and how that impacts both the influencer model as well as how individuals use Instagram.

Is Instagram’s target audience leaving because of this reason? We dive deeper into all of the possible reasons as to why this may be and how to optimize your Instagram feed to best suit your needs.

Here are some links that helped guide our conversation:

https://www.businessinsider.com/instagram-influencers-removing-likes-impact-2019-9

https://www.businessinsider.com/instagram-removing-likes-what-it-will-look-like-2019-11

https://www.vox.com/the-goods/2019/12/2/20983760/instagram-removing-likes-authenticity