Digital Public Relations

Some organizations have social media ads that tend to get people to visit their website, but have different messages on the website compared to the ad. Just Fab, Shoe Dazzle and Fabletics are few examples of such brands. Even though they have concise messaging now, the damage to brand trust has already been done. Not every organization is lucky to get away with misleading SM ads; Fenty faced a lawsuit for such an act.

https://www.nytimes.com/2020/02/11/business/rihannas-savage-x-fenty-deceptive-marketing.html

Lexi and Erica dive into the hit reality T.V. show The Bachelor. They cover everything from the show's audience acting as a "silent producer" to the world of Bachelor influencers.

The Bachelor has gained a large fanbase over the past 18 years with growing hashtags of #BachelorNation and #BacheloretteNation. Twitter has become a huge factor into the Bachelor world with current and past cast members tweeting their thoughts on the show and its leads. Fans of the show are constantly using hashtags and engaging with the Bachelor community every Monday night when the show airs.

The Bachelor has also dipped into the influencer world, with some contestants constantly in question for coming onto the show just to build their own personal brand. If you go far enough into the season, you're almost guaranteed to gain thousands, maybe even millions, of followers and sponsorships from brands. Lexi and Erica dig deeper into how these new-found influencers navigate life post-Bachelor world.

Lastly, Lexi and Erica discuss the growing popularity of podcasts. Contestants or even previous leads of the show likely go on to create their own podcast, some even being nominated for People's Choice Awards.

A couple weeks ago, Kobe Bryant and 9 others tragically passed away in a helicopter accident. It took the world by storm and affected almost everyone in different ways.

This podcast covers how brands and PR professionals can find those massively impactful people to become the face of their brand through things like Q-scores or social media followers. On the other hand, we ask the question of "could a brand have that big of an impact on society?" We debate and think about this question regarding the existing companies, and how upcoming businesses could learn from them.

Wonky dance moves, dramatic breakup stories, trendy new music artists, weight loss journeys and vibe checks. This is not a usual mash-up of content you’d create or expect to see on a platform. But for the newest social media craze known as TikTok, this is the content viewers seek. On this podcast, Macy and Kody chat about all you need to know on the latest TikTok trends, the ins and outs of the Hype House and how the algorithm and digital strategies of this on-the-rise platform work.

For more background on TikTok, visit these websites:

https://www.tiktok.com/en/

http://www.kentwired.com/latest_updates/article_ef48ab06-4c6f-11ea-adc9-73b8bbc64c4c.html

https://ohhkody.com/2020/01/29/tiktok-newsocialmedia/

https://nationalpost.com/life/everything-you-need-to-know-about-tiktok

Brianna and Jaret will be discussing today's political landscape and how it relates to the digital world of social media. Brianna and Jaret discuss the appropriate times to respond to haters and trolls as well as how politicians are using social media to relate to voters. For the average everyday user, social media can be a great leisure activity to interact with your interests. But for politicians, they need to be smart and savvy with how they utilize their posts, while also remaining relevant and light hearted. The Internet can be an overwhelming platform for anyone, but politicians need to be especially smart about how they utilize it.

https://californiaglobe.com/section-2/recall-effort-against-governor-newsom-gains-national-and-international-exposure/

https://twitter.com/AOC?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

https://www.cnn.com/2018/11/12/entertainment/dan-crenshaw-saturday-night-live/index.html

https://www.nytimes.com/2018/12/18/nyregion/kevin-parker-suicide-twitter-giove.html

https://twitter.com/senatorparker?lang=en

This week we discussed the pre-gaming of Thanksgiving and how Black Friday has caused digital uproar and the downfall and meaning behind Thanksgiving compared to other holidays. Learn about Thanksgiving's brand and how it's being overshadowed by social media and the public's desire to shop for a good deal. Check out the links below to dive deeper into the content we discuss.

https://www.macys.com/social/parade/

https://www.history.com/news/whats-the-real-history-of-black-friday

Jennifer Aniston recently joined Instagram, setting a Guinness World Record by becoming the fastest Instagram account to reach 1 million followers at five hours and 16 minutes and 8.6 million followers in less than 24 hours. She joined Instagram with the perfect first post, causing a ripple effect. Listen to learn more!

Check out Jennifer's Instagram post here: https://www.instagram.com/p/B3o8vWDhlOh/?igshid=hpoolsfkhfg2

Check us out on Twitter:

https://twitter.com/olivia_boris

https://twitter.com/vanessagres

Jill Golden and Jess Skitzki discuss newsjacking and how it can be great PR for a brand, or a terrible mistake if not executed properly. We discuss some well-known brands including Dunkin Donuts, Kit Kat and KFC and their newsjacking successes with popular events and social trends including the Royal Wedding, the gold and white dress and the Area 51 raid. We also share some feelings on one brand that made quite the mistake when creating a newsjacking tweet. We share some insights on the best way to newsjack for your brand from the book The New Rules of Marketing and PR by David Meerman Scott.

At 1:00 we start by briefly defining newsjacking and what it actually is.

At 1:16 we discuss the Royal Wedding and how some brands used this huge event to newsjack, such as KFC creating a new chicken bucket design and Dunkin Donuts creating a new donut.

At 2:37 we define newsjacking more in depth from the book The New Rules of Marketing and PR by David Meerman Scott. We talk about the importance of timing when newsjacking in order to be successful. You can find the graph we talk about by clicking the link below.

At 4:23 Jess talks about one of her favorite newsjacking tweets: Kit Kat dissing the iPhone 6 after the phones started bending.

At 4:50 Jill shares a Facebook post from a smaller company, the Oklahoma City Animal Welfare, that created a viral Facebook post regarding the Area 51 raid which was a popular social media discussion this past summer.

At 5:55 we talk about Norwegian Airlines newsjacking the Brad Pitt and Angelia Jolie’s break up with a clever paid advertisement.

At 6:55 we discuss The Salvation Army’s newsjack about domestic violence and the gold and white/black and blue dress.

At 8:17 we get in to a bad newsjacking example from DiGiorno pizza and the #WhyIStayed hashtag regarding domestic violence in relationships.

Sources:

Royal Wedding - KFC and Dunkin Donuts https://www.impactbnd.com/blog/royal-wedding-marketing-campaigns-newsjacking

Newsjacking graph - David Meerman Scott

https://www.newsjacking.com/what-is-newsjacking-newsjacking?hsCtaTracking=9c032988-3e0e-4427-80a7-47073fbd8332%7Cc506e229-95b1-409f-ae10-8929928bc256

Kit Kat - bending iPhone https://twitter.com/kitkat/status/514817515177123841?lang=en

OKC Animal Welfare - Area 51 raid https://www.facebook.com/OKCanimalwelfare/posts/2321815751241021

Norwegian Airlines - Brad is single https://www.traveller.com.au/brad-is-single-ad-norwegian-airline-cashes-in-on-brangelinas-split-with-cheap-flights-ad-grp6r4

Salvation Army - Gold and white dress https://www.agilitypr.com/pr-news/uncategorized/newsjacking-how-to-hit-the-bullseye-even-if-youre-coming-in-green/

DiGiorno - #WhyIStayed https://www.buzzfeednews.com/article/ryanhatesthis/digiorno-whyistayed-you-had-pizza

Zoe Swartz and Olivia Eastly discuss how Star Wars and Disney have been promoting the release of the new movie, Star Wars: The Rise of Skywalker, which lands in theaters on December 20, 2019. We talk about what Star Wars has done on Twitter and their own personal blog, as well as how partnering with brands like ESPN has helped bridge the gap between viewers young and old, sporty and geeky.

Sources:

https://www.forbes.com/sites/scottmendelson/2019/10/23/5-ways-disney-is-selling-the-rise-of-skywalkeras-the-avengers-endgame-of-the-star-wars-saga/#b34af07c2945

https://www.starwars.com/news/star-tours-star-wars-the-rise-of-skywalker-update

https://www.starwars.com/news/star-wars-the-rise-of-skywalker-final-trailer

In our digital world, it impossible to not mention influencers, but we're here to tell you about our favorite Twitter influencers. They are opinion leaders through a digital age and bring humor to social media platforms.

Check out the influencers we talk about below!

Twitter Influencers:

https://twitter.com/CaucasianJames

https://twitter.com/holy_schnitt

https://twitter.com/ryanyeetz

https://twitter.com/SheRatesDogs

https://twitter.com/michaelaokla

Check us out on Twitter:

https://twitter.com/KaylaRaeC13

https://twitter.com/holykelllll