Digital Public Relations

A look into Trump's impeachment inquiry, how he has reacted on social platforms and how this ties into public relations in terms of crisis.

Riseeee and shineeee! Rachel Hale and Becca Rowe break down the pros and cons of going viral. From Kylie Jenner to Tide pods to Gillette, we talk about recent viral campaigns, tweets and trends and how that can positively or negatively affect a brand. Follow us on Twitter and maybe we can go viral one day: @all_halerachel @beccamac98

Sources:

https://www.outsourcestrategies.com/blog/advantages-and-disadvantages-of-viral-marketing.html

https://www.impactbnd.com/blog/the-advantages-of-viral-marketing

https://www.semrush.com/blog/viral-marketing-campaign-inspiration/

https://www.searchenginejournal.com/times-brands-went-viral-wrong-reasons/225053/#close

https://www.washingtonpost.com/news/to-your-health/wp/2018/01/13/teens-are-daring-each-other-to-eat-tide-pods-we-dont-need-to-tell-you-thats-a-bad-idea/

https://www.youtube.com/watch?v=koPmuEyP3a0

https://www.youtube.com/watch?v=gxzIUB_Vbj0

Ellen DeGeneres and George W. Bush Controversy by Digital PR Podcast

Robyn Berardi and Aliyah Tipton discuss the concerns on social media regarding the Joker movie and the message it spreads. The Joker movie was released on October 4, 2019, and many viewers were worried the film promotes violence. This episode also analyzes Warner Brothers' response to the criticism and how they have used social and earned media to enhance ticket sales.

In this podcast, Brynn Pennell and Natalie Eusebio discuss how The Jonas Brothers used organic media and brand loyalty to aid them in their band's reunion. Also check out their discussion about Miley and Billy Ray Cyrus!

Sources:

https://www.forbes.com/sites/monicamercuri/2019/02/28/the-jonas-brothers-reunite-and-announce-new-single-sucker/#34d505d6c40d

https://www.rollingstone.com/music/music-news/jonas-brothers-reunion-new-music-sucker-late-late-show-801382/

https://www.youtube.com/watch?v=0O67hqc3Hqk