Riseeee and shineeee! Rachel Hale and Becca Rowe break down the pros and cons of going viral. From Kylie Jenner to Tide pods to Gillette, we talk about recent viral campaigns, tweets and trends and how that can positively or negatively affect a brand. Follow us on Twitter and maybe we can go viral one day: @all_halerachel @beccamac98

Sources:

https://www.outsourcestrategies.com/blog/advantages-and-disadvantages-of-viral-marketing.html

https://www.impactbnd.com/blog/the-advantages-of-viral-marketing

https://www.semrush.com/blog/viral-marketing-campaign-inspiration/

https://www.searchenginejournal.com/times-brands-went-viral-wrong-reasons/225053/#close

https://www.washingtonpost.com/news/to-your-health/wp/2018/01/13/teens-are-daring-each-other-to-eat-tide-pods-we-dont-need-to-tell-you-thats-a-bad-idea/

https://www.youtube.com/watch?v=koPmuEyP3a0

https://www.youtube.com/watch?v=gxzIUB_Vbj0