In this podcast, Brynn Pennell and Natalie Eusebio discuss how The Jonas Brothers used organic media and brand loyalty to aid them in their band's reunion. Also check out their discussion about Miley and Billy Ray Cyrus!

Sources:

https://www.forbes.com/sites/monicamercuri/2019/02/28/the-jonas-brothers-reunite-and-announce-new-single-sucker/#34d505d6c40d

https://www.rollingstone.com/music/music-news/jonas-brothers-reunion-new-music-sucker-late-late-show-801382/

https://www.youtube.com/watch?v=0O67hqc3Hqk