Some organizations have social media ads that tend to get people to visit their website, but have different messages on the website compared to the ad. Just Fab, Shoe Dazzle and Fabletics are few examples of such brands. Even though they have concise messaging now, the damage to brand trust has already been done. Not every organization is lucky to get away with misleading SM ads; Fenty faced a lawsuit for such an act.

https://www.nytimes.com/2020/02/11/business/rihannas-savage-x-fenty-deceptive-marketing.html