Zoe Swartz and Olivia Eastly discuss how Star Wars and Disney have been promoting the release of the new movie, Star Wars: The Rise of Skywalker, which lands in theaters on December 20, 2019. We talk about what Star Wars has done on Twitter and their own personal blog, as well as how partnering with brands like ESPN has helped bridge the gap between viewers young and old, sporty and geeky.

Sources:

https://www.forbes.com/sites/scottmendelson/2019/10/23/5-ways-disney-is-selling-the-rise-of-skywalkeras-the-avengers-endgame-of-the-star-wars-saga/#b34af07c2945

https://www.starwars.com/news/star-tours-star-wars-the-rise-of-skywalker-update

https://www.starwars.com/news/star-wars-the-rise-of-skywalker-final-trailer