Digital Public Relations

On this episode of the Digital PR podcast, Serena and Alexus discuss one of the most infamous artists from the 20th century, Andy Warhol. We cover the creative’s life, controversies and his role in pop art culture, through the lenses of PR professionals.

Known as a “prophet of celebrity culture and the pioneer of the hands off business approach to art”, Andy is no stranger to the complexities of the limelight. Spending most of his career as an artist, film director and producer, he’s been noted as a prominent figure in the pop art movement. His work explored the relationship between artistic and sexual expression, along with his creativity in commercial illustration.

So sit back, relax and tune in as we discuss the unconventional life of Andy Warhol within the world of digital PR...

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Serena Shortridge

LinkedIn: https:https://www.linkedin.com/in/sshortr/

Alexus Rayzer

IG: @lexluther_ll https://www.instagram.com/lexluther_ll/

LinkedIn: https://www.linkedin.com/in/alexusrayzer/

Want to learn more about the unconventional life of Andy Warhol?

Check out these articles to learn more about pop art icon:

- FarOut Magazine: https://faroutmagazine.co.uk/watch-andy-warhol-blow-job-short-film/

- Medium: https://medium.com/@blouinartinfo/warhol-a-life-of-controversy-c5917d5cd2b8

- Art Life: https://www.artlife.com/andy-warhols-top-10-paintings/#:~:text=Campbell's%20Soup%20Cans%20(1962),the%20company%20at%20the%20time.

- Jasper52: https://www.jasper52.com/blog/why-andy-warhol-was-made-for-social-media/

As a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light.

Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8

Read the slap scoop:

https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html

https://www.nytimes.com/2022/04/08/movies/will-smith-slap-academy.html

https://www.nytimes.com/2022/03/30/movies/will-smith-chris-rock-slap-oscars.html

In this episode of the Digital Public Relations Podcast, Jessica, Brynne and Taiya dive into the controversial concept of cancel culture and how it poses a threat to us PR Pros. We talk about how social media plays a key role in the process of canceling someone, and how the opinions of others influence how we feel about certain situations.

When it comes to social media, news can spread like wildfire, especially when the news involves a prominent figure in society. Things can be blown out of proportion and next thing you know you are in full crisis mode. This is why public relation professionals have become even more important in this day and age, we always have a reputation to uphold.

We examine current issues surrounding cancel culture, and celebrities in the spotlight such as Joe Rogan and Will smith. We hope that by the end of this episode you will be able to determine… are these celebrities #canceled or #salvageable?

#cancelculture #socialmedia #oscars #prindustry #canceled #crisiscommunications

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Brynne Mann

IG: @brynnemann https://www.instagram.com/brynnemann/

LinkedIn: https://www.linkedin.com/in/brynnemann

Jessica Ames

IG: @jessames_ https://www.instagram.com/jessames_/?hl=en

LinkedIn: www.linkedin.com/in/jessica-ames-

Taiya Godwin

IG: @taiyagodwin https://www.instagram.com/taiyagodwin/?hl=en

LinkedIn:www.linkedin.com/in/taiya-godwin

Check out these articles to learn more about cancel culture, how PR Pros handle cancel culture and more information about the Will Smith Oscars scandal.

Cancel Culture: https://nypost.com/article/what-is-cancel-culture-breaking-down-the-toxic-online-trend/

PR Pros & Cancel Culture: https://progressions.prsa.org/index.php/2021/03/15/practicing-public-relations-in-the-age-of-cancel-culture/

On this episode of the Digital PR Podcast, Leah and Joyleah discuss one of Youtube’s most controversial influencers, Trishia Paytas (she/her, they/them). We cover the Youtuber’s social media controversies, especially the Frenemies Podcast debacle.

Before the fallout of the podcast, Paytas was involved in several online quarrels that led to a lot of bad publicity. One of those strifes was with influencer Ethan Klein; however, the pair was able to mend their relationship and then created the Frenemies Podcast. Leah and Joyleah discuss the rise and fall of the popular podcast and how it could have done wonders for Paytas’s brand.

Our host asks whether people care if influencers are unproblematic or do people just love the drama?

Check out these articles to learn more about the Frenemies drama:

https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8#paytas-had-a-close-friendship-with-fellow-youtuber-shane-dawson-6

https://www.insider.com/frenemies-trisha-paytas-quit-ethan-klein-podcast-leaving-stepping-down-2021-6

https://thetab.com/uk/2021/06/17/trisha-paytas-cancelled-210648

https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3

Harry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won’t just come out and promote his album on his mainstream platforms, he lets fans figure out what’s coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in this episode.

In this episode of Digital Public Relations, Chloe and Yari take a closer look at Harry Styles’ PR and marketing tactics while promoting his two albums: Fine Line and Harry’s House. They dive into why these tactics work for Styles, the evolution of his strategy and their personal opinions of his style of public relations.

Follow us on IG and Linkedin:

IG:

@chloe_zofchak https://www.instagram.com/chloe_zofchak/

@yariliscrystal https://www.instagram.com/yariliscristal/

LinkedIn:

Chloe Zofchak https://www.linkedin.com/in/chloe-zofchak/

Yarilis Sotomayor https://www.linkedin.com/in/yarilis-sotomayor-25b685222/

Check out these articles to learn more about Harry Styles’ marketing

http://www.prssalb.com/blog/how-harry-styles-used-a-treasure-hunt-method-to-pull-the-

most-viral-music-marketing-campaign-of-2019

https://blog.hollywoodbranded.com/how-harry-styles-has-utilized-unique-marketing-to-grow-his-fanbase

And of course… stream As it Was by Harry Styles

In this episode of Digital Public Relations, Haley and Niki take a deep dive into influencer marketing. We talk about influencers and certain things they do that compel us to like or what keeps us scrolling.

When it comes to Gen-Z, the best way to reach them is through influencers but not just any influencer. It has to be someone that has built a genuine relationship with their audience. The hyperconnectedness of Gen-Z demands more from influencers and brands to be authentic and transparent. Niki, a mid-sized fashion content creator, talks about her experience creating an authentic personal brand and how influencers inspired her.

We examine our favorite brands, such as SKIMS, that excel in influencer marketing and the influencers allowing those brands to stay relevant.

Follow us on IG and LinkedIn

@nicolemarielew- https://www.instagram.com/nicolemarielew/

Nicole Lew- https://www.linkedin.com/in/nicole-lew/

@haleykisling- https://www.instagram.com/haleykisling/

HaleyKisling - https://www.linkedin.com/in/haleykisling/

Check out these great articles to learn more about influencer marketing

https://www.businessofapps.com/data/tik-tok-statistics/

https://influencermarketinghub.com/influencer-marketing-for-generation-z/

Welcome!

Today's episode is about the nitty-gritty behind-the-scenes college drama nobody talks about. Whether you’re a college student, professor, or alumni, your fun stories and experiences are here!

Morgan Cummings and Natalia Hernandez Maceira tell college stories of the difficulties within romantic relationships and roommate relationships while in college. (It gets juicy!🌝)

Communication and honesty are the number one focus in Public Relations. Transitioning to college can be difficult for most newcomers because of the amount of self-navigation one has to experience on their own.

The first story comes from a first-year student in college whose hometown boyfriend won't let her breakup with him, even though she just concluded she's a lesbian. In contrast, the second story comes from an introvert in college paired to room with extroverts. This causes very awkward living situations for both parties. Listen to the whole audio and find out what we think!

Both stories, in the end, have to do with how to handle communication with others in your life. We hope you enjoy it!

Below are the links to the 2 Reddit stories:

1. https://www.reddit.com/r/AmItheAsshole/comments/sjqn8h/aita_for_not_letting_in_my_boyfriend_who_showed/?utm_source=share&utm_medium=web2x&context=3

2. https://www.reddit.com/r/introvert/comments/t43b93/living_with_extroverts_in_college_rant_thoughts/?utm_source=share&utm_medium=web2x&context=3

With the COVID-19 pandemic putting everyone indoors for the majority of 2020, began to watch online content more than ever. During this period, Twitch.tv, a live streaming website that had been around for just under a decade at this point, exploded in popularity.

In this episode of the Digital PR Podcast, co-hosts Ben Vrobel and Troy Heatwole discuss Twitch.tv, a popular live streaming platform that grew substantially over the COVID-19 pandemic. We start by sharing our experiences with the platform, then go into the history of twitch and how it grew into the livestreaming behemoth we know today. After that we go into the different campaigns that were hosted on twitch, and how successful they were and what that means to PR professionals.

Brands have been slow to incorporate live streaming into their arsenal of social media platforms, and those who are beginning to adapt are seeing huge success. Will brands begin to see Twitch as a mainstream platform? Tune into the Digital PR Podcast to find out!

Statistics on twitch views: https://www.statista.com/statistics/532338/twitch-viewing-frequency-usa/

Twitch data on engagement: https://twitchadvertising.tv/

Cashapp Uno Tournament Results: https://awario.com/blog/twitch-marketing-cases/#anchor3

Do the promotional materials displayed at predominantly white institutions portray a true visual representation of its student body?

In today’s episode of the Digital PR Podcast, hosts Cam Aloway and Chris Bright discuss the experience of being a marginalized student on-campus and the impact university marketing holds on the population. Beginning by sharing their experiences and discussing how they believe how the university can reach diverse groups of students. We challenge our audience by questioning if the marketing provided at PWIs offers an authentic representation compared to its reported student body.

In our discussion, we share the importance and urgency for institutions to develop intentional marketing strategies to better understand the diverse audience they want to reach. We encourage you to share your experiences and thoughts on how PWIs can be active changemakers and recruiters to marginalized students.

Check out Cam's and Chris' blogs to learn more about their passions: https://caloway1.wixsite.com/corner-of-justice and

https://aminuteaboutmusic.wordpress.com/

For more information related to the enrollment status of marginalized communities:

https://hechingerreport.org/report-finds-a-drop-in-black-enrollment-at-most-top-public-colleges-and-universities/

https://www.instagram.com/dearpwi/?utm_source=ig_embed&ig_rid=046a8d21-4877-45d9-9ddc-7187e5f5de9d

The city of Cleveland is well known for its sports teams and the loyal fan base behind them. Within the past few years, the city’s MLB team the Cleveland Indians had been receiving major backlash for the team’s name and its Native American reference.

The rebranding of the Cleveland Indians dates back to 2018 when the team announced they would stop using their signature Chief Wahoo logo. In the heat of the Black Lives Matter movement, the team announced its plans to completely change its name.

The team conducted more than 100 hours of interviews and received input from over 40,000 fans on what the new name should be. In the summer of 2021, they announced the new name of the Cleveland Guardians. The name is a direct connection to the iconic Cleveland landmark of the Hope Memorial Bridge.

Through this podcast, our hosts look into what has gone into the rebrand on a public relations standpoint and what we can learn from the brand.

Hosted by: Kenzie Johnston, Cari Tetlow and Madison Knaack

For more information on the rebranding of the Cleveland Guardians:

https://ballparkdigest.com/2021/07/23/goodbye-indians-hello-cleveland-guardians/

https://www.washingtonpost.com/sports/2021/07/23/cleveland-guardians-mlb-name-change/

https://www.cbssports.com/mlb/news/cleveland-guardians-release-new-gear-rebrand-digital-and-social-media-platforms/