As a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light.

Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8

Read the slap scoop:

https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html

https://www.nytimes.com/2022/04/08/movies/will-smith-slap-academy.html

https://www.nytimes.com/2022/03/30/movies/will-smith-chris-rock-slap-oscars.html