In this episode of Digital Public Relations, Haley and Niki take a deep dive into influencer marketing. We talk about influencers and certain things they do that compel us to like or what keeps us scrolling.

When it comes to Gen-Z, the best way to reach them is through influencers but not just any influencer. It has to be someone that has built a genuine relationship with their audience. The hyperconnectedness of Gen-Z demands more from influencers and brands to be authentic and transparent. Niki, a mid-sized fashion content creator, talks about her experience creating an authentic personal brand and how influencers inspired her.

We examine our favorite brands, such as SKIMS, that excel in influencer marketing and the influencers allowing those brands to stay relevant.

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Check out these great articles to learn more about influencer marketing

https://www.businessofapps.com/data/tik-tok-statistics/

https://influencermarketinghub.com/influencer-marketing-for-generation-z/