Digital Public Relations

On today’s episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin’ Donuts’ viral collaboration with Charlie D’Amelio, and less successful campaigns, such as Pepsi’s controversial partnership with Kendall Jenner. Tune in as they break down what made these influencer campaigns thrive- and what caused others to fumble.

Watch the Dunkin Donuts x Charli D'Amelio collab video here: https://www.tiktok.com/@dunkin/video/6870189248331468037?lang=en

Watch the Pepsi x Kendall Jenner collab video here: https://youtu.be/uwvAgDCOdU4?si=gnFYaJ1Eq5HLWqdE

8.25 seconds. That’s how long the average human attention span is. In today’s episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creedon will dive into effective methods to keep your audience engaged while communicating your messages. They’ll also explore how first impressions, storytelling, and the use of influencers play roles in capturing and maintaining views.

1:25 – Creating Snackable Content: PR content should hook the viewer's attention right away, emphasizing the importance of capturing attention within 8 seconds.

3:07 – Visual Overstimulation in Social Media: The role of visuals in engagement is highlighted, with examples like TikTok and Instagram using overstimulating visuals to keep users engaged.

4:12 – Why the Right Audience Matters: AJ and Patrick stress the importance of knowing your audience well enough to cater content to their interests.

5:41 – AI in Content Creation: The hosts discuss AI’s use in content creation by generating hooks.

7:17 – Storytelling as a Strategy: They delve into the importance of storytelling and that it creates emotional connections and keeps viewers invested, even in longer format content.

10:03 – Influencer Marketing as an Attention Hook: AJ and Patrick talk about how influencers can act as “hooks” to grab attention and the role of celebrity endorsements in capturing audiences.

13:00 - The Importance of First Impressions: The episode concludes by explaining why first impressions are important, and how every aspect of a content plan should come together in a video.

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.

Dating apps and social media are a major way people connect. This means who you are online is your first impression. In this episode, Cassidy and Yui discuss personal branding and its importance on social media, more specifically dating apps.

In this episode of The Digital PR Podcast, Zach and Angie dive into JoJo Siwa's massive 2024 rebrand. The two discuss how PR plays a role in Siwa's downfall and the rebrand's negative effects. They also reveal how they would handle the situation if they were on Siwa's PR team.

Watch Siwa's 'Boomerang' video here: https://www.youtube.com/watch?v=ypPSrRYOAj4

Watch Siwa's 'Karma' video here: https://www.youtube.com/watch?v=VZIm_2MgdeA

Chania and Julia sit down to break down the BudLight boycott of 2023, and how the company handled the crisis. They also draw connections between crisis communication and the digital world we now live in.

Kylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media.

In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be.

Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.

"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it was her clever use of public relations strategies that made her an iconic name. By utilizing media exposure, partnerships, and carefully constructed narratives, Alix successfully established a brand that connected with her audience and established her as a prominent figure in the influencer industry."

Show notes:

1:00 Start up of Alix Earls fame

2:00 First TikTok she posted that got the most views. Start up of her TikTok fame

3:00 How relatable her content is which shows in her views

4:00 Started getting invitations to big events/getting PR packages which grew her fame and content

5:00 How she compares to old TikTok influencers

6:00 She’s using her podcast as advertising for herself.

7:00 PR specialist to elevate her game. What would we do?

8:00 Alix should make a product to elevate her fandom.

9:00 Elevating her blog.

10:00 Drama of boyfriend and ex-girlfriend leverage.

11:00 If we ever met her,. Presentation of herself and wrap up.

Relevant links and sources to Alix Earle:

https://www.tiktok.com/@alixearle?lang=en

https://influencermarketinghub.com/glossary/virality/

https://www.linkedin.com/pulse/unlocking-viral-success-strategies-achieving-content-virality/

https://people.com/style/who-is-alix-earle-tiktok-makeup-star/

In this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments.

Introduction [0:29]

Pitbull & Dolly Parton [0:48]

Martha Stewart & Snoop Dogg [05:38]

Addison Rae & Kourtney Kardashian [09:06]

Our Theories [11:20]

Conclusion [14:49]

Thanks for listening to the Digital PR Podcast! Who is your favorite celebrity dynamic duo and who did we miss? Let us know in the comments.