In this episode of The Digital PR Podcast, Zach and Angie dive into JoJo Siwa's massive 2024 rebrand. The two discuss how PR plays a role in Siwa's downfall and the rebrand's negative effects. They also reveal how they would handle the situation if they were on Siwa's PR team.

Watch Siwa's 'Boomerang' video here: https://www.youtube.com/watch?v=ypPSrRYOAj4

Watch Siwa's 'Karma' video here: https://www.youtube.com/watch?v=VZIm_2MgdeA