How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage.

In this episode:

0:47: The Power of Storytelling

3:31: Social Media and Fan Engagement

6:49: Music Industry Crisis Management

11:06: The Role of Press Coverage and Media Relations

13:03: Brand Partnerships and Music Marketing

14:48: Outro

References:

https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/

https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revival

https://www.urbanrebelpr.com/digital-pr-for-music/

#DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan