This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience.

Length: 12 minutes, 44 seconds

0:24 - Introduction

0:37 - A Brief History of Influencer Marketing

1:35 - The Power of Influencers

2:34 - Types of Influencer Collaborations

4:30 - Brand Impact

5:18 - The Ethics

6:20 - Influencers’ Careers Behind the Scenes

7:06 - Micro vs. Macro Influencers

7:59 - Platforms

10:15 - The Future of Brand-Influencer Collabs

11:31 - Q&A

11:56 - Outro