In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it.

In this episode:

00:30 - Intro

00:50 - What is Duolingo

01:32 - Gamification

02:56 - How Duolingo uses gamification

07:02 - The death of Duo

08:05 - How we heard about the death of Duo

11:28 - How to use gamification in your digital PR plan

14:44 - Outro

References:

https://www.youtube.com/watch?v=P6FORpg0KVo

https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign

https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.