In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies.

00:30: Intro

01:07: Wendy’s strategies

03:51: Burger King strategies

04:42: How a Burger King tweet went wrong

06:05: Our thoughts on the Burger King tweet

07:58: Chipotle strategies

09:53: McDonald’s strategies

10:40: The ‘Grimace’ campaign and our thoughts

11:58: Outro

References:

https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/

https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021.

https://www.boredpanda.com/funny-wendy-tweets-jokes/

https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/

#DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds