The Debrief by incident.io

2025 founders year in review: insights, highlights, and future plans


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Three founders, one kitchen table, and a very honest end of year conversation. In this episode we look back on 2025, from moving continents and growing the company at pace, to ski trips that probably should not have happened, live demos that absolutely could have gone wrong, and the small moments that made the year memorable. We talk about how our billboard ideas came to life, what it is really like spending a huge chunk of time hiring, why Pete injured his back standing up, and why Chris’s idea of a death row meal is genuinely upsetting. It is unscripted, a bit chaotic, and a proper look behind the scenes at what the year actually felt like.

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The Debrief by incident.ioBy incident.io


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