In this special episode, Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, digging into what it really takes to move from one-off reports to insight systems that inform, influence, and endure.

They discuss:

• The difference between insight that explains and insight that transforms.
• How AI can either flatten or enhance insight, depending on how it's used.
• How to turn one-off findings into long-term strategic assets.
• The 3 skills insight leaders need to drive change across silos.
• And more!

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