In this episode of The Chad & Cheese Podcast, hosts Joel Cheesman and Chad Sowash team up with the marketing maestro, Gina Alioto from Shaker Recruitment Marketing, to dive into the wild world of experiential marketing. They chat about how this approach can turn brand experiences into something you'd remember even if you had the memory of a goldfish, by tickling all your senses.

Gina drops some knowledge bombs on why employer branding feels like it's stuck in the '90s compared to today's marketing, and she highlights the importance of Shaker's Vision Report. They also tackle the notion of investing in your brand during economic rollercoasters - because, why not, right?

The conversation veers into how tech and analytics could make recruitment as personalized as your grandma's knitting, the ever-evolving DEI scene (which is more complex than assembling IKEA furniture), and why sustainable innovation should be as integral to your business strategy as coffee is to your morning routine. The episode wraps up with a rallying cry for talent leaders to not just sit on their hands but to grab the steering wheel and drive some change, because as we all know, standing still in business is about as useful as a chocolate teapot.

Chapters

00:00 - Introducing Gina

02:52 - The Essence of Experiential Marketing

06:07 - Bridging the Gap in Employer Branding

09:04 - The Vision Report: Insights and Themes

11:56 - Investing in Brand: A New Perspective

15:09 - The Role of Technology in Recruitment

18:07 - Analytics and Measuring Success

21:01 - Navigating DEI in Today's Landscape

24:07 - Sustainable Innovation in Recruitment