Your biggest AI risk in 2026 isn’t model collapse. It’s insight teams still acting like report factories in a market that now runs on intelligence infrastructure.

In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to map where the insight function really stands after a year of AI acceleration, failed pilots, and rising expectations. They unpack why AI is no longer “the strategy” but the infrastructure enabling it and why the true competitive edge now lives in the 3 U’s of data: uniqueness, usability, and utilization.

Together, they explore how leading organizations are shifting from static knowledge repositories to living intelligence systems, turning years of “research waste” into reusable capital that compounds over time. They dig into the uncomfortable truth about data quality in a democratized world, the widening gap between access and literacy, and why commercial acumen and storytelling have become non-negotiable power skills for insight leaders who want a real say in growth.

If you’re ready to operate in the market as it is (not as you remember it), this conversation is your early field guide to 2026.

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