No Show

2026 Travel Trends: Less Noise, Better Value, Smarter Choices


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We're here, it's happening, 2026 is officially a thing. As we restart our brains for the new year, we ponder:

  • Is Hushpitality a thing?
  • The good news about global growth
  • Fatigue as a good thing in travel
  • The shift away from marquee names and places
  • The shift toward shoulder seasons and cost concerns
  • How travel will be shaped less by whims and more by economic realism
  • Eastern Europe's rise as a travel alternative
  • How refinancing pressure is going to reshape hotel ownership structure
  • The literary and movie travel trend


...more
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No ShowBy Jeff Borman and Matt Brown

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