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What if a hotel could change the way you see the world? Dan sits down with Paolo Ferrari, founder of Studio Paolo Ferrari, to talk about design that goes beyond beautiful and into transformational. They get into why luxury lives in the stitch and not the chair, how film shapes the way he designs urban hotels, and why constraints and friction make for better work. Paolo also explains why shared values matter more than any pitch, how to protect a big vision when the budget gets real, and why physical spaces will matter more than ever as life moves online.
Paolo Ferrari is the founder and principal designer of Studio Paolo Ferrari and was named Boutique Design's 2025 Designer of the Year. For over 20 years he has been shaping some of the most ambitious hospitality projects in the world, including the cave-carved Desert Rock resort in Saudi Arabia. He is known for blending timelessness with courageous invention, and for chasing that moment when someone walks into a space and feels something they never expected.
Chapters:
00:00 Ambition And Uncertainty
00:31 Podcast Mission And Sponsor
01:06 Meet Paolo Ferrari
03:03 Optimism And Joyful Energy
03:57 Defining Hospitality As Generosity
04:41 Luxury Lives In Details
09:34 From Experience To Transformation
16:04 Programming And Urban Wonder
22:04 Designing For The Future
33:53 Friction Fuels Excellence
34:58 Sponsor Sustainability Update
35:23 Why Budgets Must Be Shared
36:55 Start With Vision
39:06 Value Engineering Creativity
43:01 Paradigm Shifting Projects
46:16 Design As Optimism
49:26 Choosing Aligned Clients
54:17 Analog Spaces Matter
Quote of the Show:
"Those physical spaces are gonna carry so much more weight. They're not just indulgent. They're how we connect." - Paolo Ferrari
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
What if the best sign of great hospitality is that nothing ever gets in your way? Dan Ryan sits down for a live recording of Defining Hospitality, set in a podcast studio tucked inside a former 1930s sandwich shop at Rockefeller Center. The conversation moves from frictionless guest experiences to the habit of saying “we” instead of “I,” with stops along the way for world building, big stakeholder rooms, and the fears that grow as a business does. It’s candid, funny, and built on a friendship that came before any business did.
Drew Stewart is an architect, interior designer, and occasional developer, and a founding partner and director of construction and development at INC Architecture & Design. He has spent 20 years growing the New York studio into a powerhouse, earning a spot in the Interior Design Hall of Fame along the way. His work includes the TWA Hotel, 1 Hotel Brooklyn Bridge, and the Atlas Hotel at Harvard, and he is celebrating the milestone with a monograph, Us Is More, hitting shelves TODAY October 14th.
Chapters:
00:00 Why Hospitality Matters
00:35 Meet Drew Stewart
01:22 Recording at Rock Center
03:00 A Designer’s Eye for Detail
04:09 Defining Frictionless Hospitality
05:44 Managing Mega Projects
11:19 Tech That Aligns Stakeholders
14:52 Hall of Fame Moment
19:07 Us Is More and The Book
34:38 Spending Your Own Money
35:10 Fine Tuning Design Value
35:54 New Empathy For Developers
37:06 Entrepreneurship And Risk
38:04 Fear Grows With Success
39:08 TWA And World Building
41:06 Rockefeller Concourse Redesign
47:29 Building 1 Hotel With Barry
50:51 Book Future And Farewell
Quote of the Show:
“Having creative, thoughtful people across the table turns out to be the single most important thing about any project.” - Drew Stuart
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
What if the biggest advantage in hospitality design isn't having more options, but fewer, better ones?
On this episode of Defining Hospitality, Ashley Squires walks through how The Stylist Group is rethinking the front end of design sourcing. She breaks down how her team narrows a project down to a tailored "starter kit" pulled from dozens of premier manufacturers, why a fast turnaround can save a firm real time and money, and how she's working to bring a sense of joy back into a process that too often feels like a grind.
Ashley Squires is an interior designer, hospitality design expert, and creative strategist with more than 25 years of experience across hospitality, multifamily, and private aviation spaces. She's led design work for major hotel brands, multifamily developments, and cruise lines, giving her firsthand insight into where the sourcing process breaks down for design teams. Alongside her partner Andrea, she co-founded The Stylist Group to turn that experience into a free resource other designers could lean on.
Chapters:
00:00 Stylist Group Promise
00:24 Show Mission Intro
00:48 Sponsor Message
00:57 Meet Ashley Squires
01:23 Time Is Money Setup
02:57 Defining Hospitality
03:25 What Stylus Group Does
04:50 Library Space Problem
06:24 Curating From 27 Makers
09:26 Designer Testimonials
11:26 Fast Turnarounds
15:33 How Palettes Get Picked
18:25 Christmas Day Unboxing
19:54 Sustainability Break
20:19 Measurable Time Savings
22:06 How To Get Started
25:12 Recent Project Wins
33:27 Wrap Up And Contact
Quote of the Show: "No matter what the needs are, whether you're a big firm or you're just starting out, consider us your design resource library." - Ashley Squires
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
Matthew Boone joins Dan Ryan to break down what it actually takes to turn a hospitality project from blueprint to guest ready. They dig into the tension between design vision and hard budget numbers, why cost estimating works so differently around the world, and the on the job lessons that shaped how he leads projects today.
Matthew Boone is head of hospitality at Rider Levett Bucknall (RLB), bringing 20+ years of architecture, construction and project management experience to some of the industry's most complex hotel developments. Trained as an architect, his work includes San Francisco's Huntington Hotel, a project that landed in Architectural Digest. He now leads RLB's hospitality growth across North America, pairing design instinct with financial discipline.
Chapters:
00:00 Architectural Digest Moment
00:56 Meet Matthew Boone
02:31 Architecture Roots
04:17 Defining Hospitality
07:12 Front vs Back of House
07:57 ROI and Budget Tradeoffs
10:07 QS vs US Project Model
16:13 Transparency and True Costs
23:50 CapEx and Aging Systems
31:07 Shower Controls Code
32:10 Sponsor Sustainability Update
32:35 RLB Roots In Hawaii
35:10 Hilton Hawaiian Village Lessons
37:59 Clift Hotel Crunch Renovation
41:59 Erin And RLB Culture
43:38 Mainland Growth Markets
47:51 LA Olympics Hotel Conundrum
54:19 Wrap Up And How To Connect
Quote of the Show:
"Hospitality is thinking about what people need, what people want, before they even know they need it." - Matthew Boone
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
Hospitality has ancient roots, and this week's guest traces her own path in the industry back to something surprising: a master's degree in philosophy. What started as bartending to pay for grad school became a full blown philosophy of service, one built on presence, reciprocity, and treating every guest interaction as its own small act of care. From building a team that turned an old motel into a two Michelin Key destination to launching a groundbreaking childcare pilot for hospitality workers, this conversation covers what it really takes to scale a business without losing the soul that made it special in the first place.
Colleen Rafferty is the President of Tourists, an award winning hotel in North Adams, Massachusetts that has earned two Michelin Keys and national recognition from outlets like Vanity Fair. She rose through the ranks from guest experience manager to the top leadership seat, helping build a culture so strong that her own team members have collectively logged 40 years of tenure at a hotel that has only been open eight. Beyond the hotel, Colleen is leading a new pilot childcare program funded by the state of Massachusetts in partnership with the Governor's Office, built specifically for hospitality workers whose schedules don't run Monday through Friday, 9 to 5.
Chapters:
00:00 Housekeeping Meltdown
00:36 Podcast Mission Intro
01:09 Meet Colleen Rafferty
01:50 Berkshires Festival Vibes
03:32 Defining Hospitality Xenia
06:35 Philosophy to Hospitality
13:57 Tourists Growth Michelin Keys
19:28 Scaling Culture and Structure
26:58 Childcare Pilot for Workers
33:02 Funding and Coalition
33:47 Red Tape Worries
35:23 Pilot Program Unknowns
36:10 Universal Pre-K Lessons
37:14 Michelin Inspector Details
38:10 Sing for Your Slumber
41:01 Tourists Expansion Plans
44:11 Scaling Without Losing Magic
48:28 Mentors and Gratitude
Quote of the Show:
"This isn't really about you. This is about this moment and what the space can provide and what the guest is looking for." - Colleen Rafferty
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
What if the best conversations aren't about being interesting, but about being present? In this episode, Dan sits down with his close friend and mentor to explore why so many of us struggle to truly connect, even with people we've known for years. The conversation covers vulnerability, the difference between listening to respond and listening to understand, and why removing performance from a room changes everything.
David Rich is the founder of Palabra, a story driven event format he has hosted hundreds of times across nearly every continent, from intimate dinners to gatherings of over 100 people. What started as a personal search for deeper friendships after moving back from Spain has grown into a platform used by corporations, families, and entrepreneurs to build genuine relationships. His approach to storytelling and presence has made him one of the most sought after voices on modern connection.
Chapters:
00:00 Stories Over Opinions
00:53 Meet David Rich
02:00 What Hospitality Means
03:42 Palabra Born in Spain
07:27 Designing the Container
09:53 Conversation First Format
13:03 Vulnerability and Story Prep
15:58 Listening With Heart
23:32 Opinion Free Safe Space
31:16 Sales Through Trust
32:34 Sponsor Sustainability Note
32:59 Forum Style Story Learning
34:34 Introverts Love Structure
35:57 Long Tail Impact Stories
38:13 Scaling Palabra Formats
39:58 Everest Circle Experiment
43:36 Analog Connection In AI Age
48:42 Guardrails And Closing Reflections
Quote of the Show:
"A good event isn't that someone cried, so it was a good event. It's that people become a little bit more of themselves." - David RIch
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
What does luxury actually mean once you strip away the thread counts and marble bathrooms? Dan sits down with Diarmaid O'Sullivan, Director of Marketing at the Hamilton Princess & Beach Club, a Fairmont Hotel in Bermuda, for a conversation about connection, patience, and the moments that turn a guest into a regular. Diarmaid brings more than 30 years of international experience in hospitality marketing, tourism strategy, and luxury brand building, and has spent over a decade shaping some of the industry's most talked about lifestyle partnerships, including collaborations with Steamline Luggage and a custom fragrance created with Bermuda's oldest perfumery. The two dig into what luxury means as a moving target, how far patience can take a brand partnership, and why the first five minutes of a stay might matter more than the room itself.
Chapters:
00:00 Show Mission Intro
00:35 Meet Diarmaid
02:01 Hospitality Means People
05:25 Bermuda Move Story
07:30 Partnership Playbook
11:09 Fairmont Brand Legacy
15:32 Redefining Luxury
20:10 Curated Art Experiences
23:57 Tech Versus Human Touch
32:53 Mentoring With Honesty
34:12 Helping Staff Move On
35:11 I Want Your Job
36:13 Six Months To Prove It
38:01 Boss As Your Guide
40:38 Networking On A Small Island
43:56 Bermuda Awareness Challenge
47:52 New Opportunities And Partnerships
50:21 Measuring Wins And Wrapping Up
Quote of the Show:
"You can teach someone the skills to operate a system, how to make a bed, how to make a dish. But you cannot teach someone to have empathy, to connect with people, or just be happy." - Diarmaid OSullivan
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
In this episode of Defining Hospitality, Dan sits down with Adam Lara, principal at KTGY Interior Design and Branded Environments, to talk about career, culture, and what it really takes to build a studio that works. From formative early experiences to his latest chapter leading a growing team in Chicago, Adam offers a grounded look at what shapes great design work over the long haul.
Adam Lara has spent nearly three decades moving across architecture, interiors, and brand side operations, giving him a rare, well rounded view of the hospitality design world. His career has included time at Hyatt, a formative stretch under acclaimed designer Jordan Mosher, and now a leadership role at KTGY. That range makes him one of the more thoughtful voices working in hospitality design today.
Chapters:
00:00 Why Hospitality Matters
00:35 Meet Adam Lara
01:55 Defining Hospitality
02:53 Career Pivot After 9/11
04:22 Inside-Out Design Thinking
05:29 Why Architects Avoid Interiors
07:26 Hyatt HQ Memories
08:31 Brand Side Lessons at Hyatt
10:27 Ops and Owner Mindset
13:40 Jordan Mozer Maker Culture
16:27 Micro to Macro Design
18:40 Joining Simeone Deary
20:25 Merging Into KTGY
22:44 Learning From Gina and Lisa
24:48 New Office and Integration
28:49 Venetian Bars Storytelling
34:59 Leadership and Culture
45:06 In-Person Collaboration Finale
Quote of the Show:
"It's not just design, it's basically problem solving." - Adam Lara
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
In this episode, Dan Ryan sits down with Ryan Diggins, founder and operator of The Ramble Hotel and co-founder of Gravitas Development, to unpack how his company, Midnight Auteur, builds boutique hotels that lead with food and beverage instead of treating it as an afterthought. Ryan walks through the thinking behind properties like The Ramble in Denver and Municipal Grand in Savannah, why smaller hotels can outperform bigger ones when you optimize for revenue per square foot instead of RevPAR alone, and how staying involved in the smallest design details, right down to how brass patinas on a toilet handle, keeps a project from losing its soul as it scales. The conversation also dives into how Ryan finds overlooked real estate opportunities, how he builds teams around a fully formed vision instead of the other way around, and what the future of hotel discovery looks like as AI reshapes how travelers find where to stay.
Ryan Diggins is a real estate development veteran with over 15 years of experience building in Denver and beyond, and he's spent that time proving that boutique hotels can compete with, and outperform, some of the biggest names in the business. As founder and operator of The Ramble Hotel and co-founder of Gravitas Development, he leads hotel concepting, development, and operations through his company Midnight Auteur, marrying serious development chops with a hospitality first sensibility. His latest project, Municipal Grand in Savannah, was recently named one of the top 19 places to travel in 2026 by Architectural Digest, cementing his reputation as one of the industry's sharpest voices on design-driven, food and beverage anchored hospitality.
Chapters:
00:00 Real Estate vs Purpose
00:22 Show Mission Intro
00:55 Guest Spotlight Ryan
02:26 Defining Hospitality
04:00 Placemaking Through Hotels
06:43 Artfulness Over Formula
10:42 Why Secret Sauce Gets Lost
16:25 F&B Led Hotel Economics
26:04 Staying Curious While Scaling
31:34 Process Without Strangling
33:23 Design For The Picky Guest
35:22 Thoughtfulness As True North
37:23 Values Shape The Team
40:58 Winning Over Investors
44:29 Choosing Design Partners
48:22 Future Markets And Pipeline
50:53 Marketing In The AI Era
55:04 Death And Co Origin Story
Quote of the Show:
"If we can't answer what is this here for or why are we doing this, well now you're just a Pinterest board." - Ryan Diggins
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
In this episode, Dan sits down with longtime industry counterpart Carl Long for a conversation twenty years in the making. They dig into how relationships compound like interest, why hospitality has resisted disruption from AI, and the vocational program Carl helped build at Richardson High School that's giving students a debt free path into the industry. It is a candid, reflective talk about risk, trust, and what actually keeps people in this business for the long haul.
About the Guest:
Carl Long is CEO of PMI and PMI Tribal Services, with more than two decades of experience in hospitality purchasing and project management spanning India, Latin America, and major hotel, casino, and senior living projects across the US. He sits on the board of the Indian Gaming Association, serves on the AHLA Design and Construction Committee, and is the past president of ISHP. He is also breaking ground on his own hotel development this year, adding developer to an already impressive resume.
Chapters:
00:00 Spy Joke and Mission
00:46 Meet Carl Long
02:07 Project Years and Perspective
04:32 Defining Hospitality
05:57 Building Their Own Hotel
07:28 Balancing Kindness and Deadlines
10:50 Relationships Over Transactions
17:38 Trust Erosion and Overdocumentation
28:58 Disruption AI and Last Mile
36:20 AI Meets Reality
38:12 People Over Process
38:49 Hospitality Career Lab
39:58 Richardson High Program
42:28 Building A Hotel Lobby
45:13 Opportunity Without Debt
47:21 Connection Beats Remote
53:59 CapEx And Renovation Cycle
01:05:19 Future Of Relational Hospitality
Quote of the Show: "Those relationships, they have to start somewhere. It comes over time, it comes over effort, and when you do that, relationships are what make great projects easy to move ahead." - Carl Long
Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.
Links:
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
Ways to Tune In:
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