As President and CEO of Sonoma County Tourism, Claudia Vecchio always has an eye on the delicate balance between tourism growth and community stewardship. No small task in one of the most famous wine-producing regions in the world, a place that set the template for experiential travel.

We talk tourism, California, ecology, how Sonoma excels in the beauty of backroads discovery, the region's long history of artisanal culture, "Wine Country for All of Us," and what travelers want when they head up the 101. Also: Yakov Smirnoff, jazz piano, great beer, and 21 Jump Street.

If the word "creator" were a person, that person would be Tony Lorenz. He is known universally for his work in the global meetings and events sector and his impossibly deep understanding of the event management industry. He lays out the importance of Destination Management Companies (DMCs), entities that focus on on-the-ground logistics and specialized local experiences for travel and major events.

We talk through how they work, what would happen in a world without them, and their future. Also, how events have evolved since 2020, why they are sneakily underrated, and how to measure attendee ROI in a meaningful way.

From the Jersey Shore to the Sunset Strip, the Garden of the Gods to Boston Common, the Eden Roc to the El Capitan, Curator Hotel and Resort Collection has been on an absolute tear, bringing some of the most unique and independent properties in the country together in a groundbreaking collective.

Jennifer Barnwell talks with us about Curator's ROI-first model and value proposition, the "brand or boutique dilemma" for hotel owners, keeping the indie vibe intact, and the human touch versus automation. Plus: robot massages, Parisian adventures, and the special sauce that goes into evaluating properties to join Curator.

We're here, it's happening, 2026 is officially a thing. As we restart our brains for the new year, we ponder:

• Is Hushpitality a thing?
• The good news about global growth
• Fatigue as a good thing in travel
• The shift away from marquee names and places
• The shift toward shoulder seasons and cost concerns
• How travel will be shaped less by whims and more by economic realism
• Eastern Europe's rise as a travel alternative
• How refinancing pressure is going to reshape hotel ownership structure
• The literary and movie travel trend

When you walk into the Mayflower Hotel, it feels like a film set, the ideal visual representation of what a hotel should be. It is one of the most important venues in the shaping of America, hotel or otherwise. The conversations, the deals, the A-list encounters, the scandals that shook politics. It was a place that knew how to keep a secret. Until it didn't.

It survived depressions, wars, setbacks, inaugurations, ownership changes, and J. Edgar Hoover. This year marks its centennial, and we talk with one of its former employees to see inside "Washington's Second Best Address."

​​Nobody knows the ebbs and flows, ins and outs, weather patterns and trail ratings of Canadian tourism like Travel Alberta's CEO David Goldstein.

In a candid and free-flowing conversation, we talk about how and why tourism traffic and spend is (way) up in Alberta, as well as the province's approach to Indigenous tourism partnerships, balancing big-ticket destinations like Banff with worthwhile places off the beaten path, deciding which global markets to focus marketing on, Alberta's evolving image in traveler's minds, and how Canada's tourism initiatives are a best-in-class model. Plus the best ski slopes in Alberta, and the lifelong travails of being an Ottawa Senators fan.

Tariffs, shutdowns, "integrity" fees, H2-B visa caps, FAA staffing and hardware issues, airport restrictions ... it all begs the question: Does the U.S. government hate its own travel industry?

International travel is predicted to drop by 6.3% from 72.4 million in 2024 to 67.9 million in 2025, according to U.S. Travel Association. This year we are poised to be the only country in the WORLD where inbound tourism decreased. Travel and tourism accounts for approximately 2.5-3% of the U.S. GDP, supports 15 million American jobs, and via taxes accounts for almost 7% of all government income. So, we should take global competition for travel dollars a bit more seriously, no?

AI was, predictably, everywhere, all at once, in every session at this year's conference, but there was a distinctly humanist air to it all as well. Trust, connection, authenticity, reality, face-to-face communication were thematic touchstones throughout. We still want recommendations from real live honest-to-goodness human beings, and AI can help facilitate that. (Right?)

No Show is at the 2025 Phocuswright Conference this week talking to a variety of exhibitors, innovators, and speakers and taking their temperature on the present and future of travel technology. We found out that:

• Levee founder Al Lagunas is done with the 3 pm check-in
• Ron Glickman from Innovation Launch People’s Choice Award Winner Acai Travel is ready for boundaries to be pushed
• Taylor Palmer from SiriusXM Connect is putting safety at your fingertips
• Etraveli Group's Peny Rizou has a prophecy about the future of fraud prevention
• The inimitable Mickey Beyer-Clausen from Timeshifter is thinking about the rhythms of life
• Tourism Tasmania CMO Lindene Cleary loves changing perceptions
• And Mirko Lalli from Data Appeal believes in the dual power of democratization and simplification

Mitra Sorrells, Senior Vice President, Content for Phocuswright, joins us on the eve of the conference to talk about the big themes, keeping hype in check, new trends around data and customer journeys, getting good answers from panelists, the shift of power between traditional travel brands and tech startups, and the risks of playing a drinking game based on how many times AI will be uttered on stage (please pace yourself accordingly).