​​Nobody knows the ebbs and flows, ins and outs, weather patterns and trail ratings of Canadian tourism like Travel Alberta's CEO David Goldstein.

In a candid and free-flowing conversation, we talk about how and why tourism traffic and spend is (way) up in Alberta, as well as the province's approach to Indigenous tourism partnerships, balancing big-ticket destinations like Banff with worthwhile places off the beaten path, deciding which global markets to focus marketing on, Alberta's evolving image in traveler's minds, and how Canada's tourism initiatives are a best-in-class model. Plus the best ski slopes in Alberta, and the lifelong travails of being an Ottawa Senators fan.