In this episode of the Equine Business podcast, Jenni Bush interviews Jay Hunt from Equine Video Pro, discussing practical tips for equestrians to enhance their video marketing skills. They cover overcoming camera shyness, creating engaging content with smartphones, building a video content bank, and understanding the importance of authenticity in equestrian marketing. Jay shares valuable resources and tools to help equestrians get started with video creation, emphasizing that anyone can produce quality content without needing expensive equipment. The conversation encourages listeners to embrace their unique stories and connect with their audience through relatable content.

Find Jay at https://www.instagram.com/equinevideoprouk/

Find Jenni at https://www.instagram.com/theequinebusinessmentor/

Takeaways

Video marketing is essential for equestrian businesses.

Overcoming camera shyness can be achieved by creating faceless content.

Smartphones are powerful tools for video creation.

Authenticity resonates well with the equestrian audience.

Creating a content bank can ease the pressure of regular posting.

Movement in videos can capture attention effectively.

It's okay to reuse content throughout the year.

Start with simple, realistic video goals.

Understanding your audience is crucial for effective marketing.

Resources like the Done For You Reels Kit can help beginners.

Keywords

equestrian video marketing, smartphone video tips, overcoming camera shyness, engaging content creation, equine business, video content bank, audience understanding, authenticity in marketing, video resources, equestrian community