smj:  school marketing journal

204: Rebrand or rethink? Fixing the real problem


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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When enrolments are slipping, pressure is mounting and the Board starts asking tough questions, the temptation to undertake a rebrand can seem appealing. A well undertaken rebrand can transform your school for the better, but it's not always necessary. This episode, we discuss why sometimes a rebrand can be a costly mistake for schools, how to know if a rebrand is right for your school and what alternatives school Heads can consider instead.

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