Most people see Clairissa Cruz as the owner of four thriving Bare Body Sugaring locations and assume the journey was smooth. The reality is far different.
In this honest and vulnerable conversation, Clairissa shares the full, unfiltered story behind building one of Winnipeg’s most recognizable beauty brands. She opens up about growing up in Manitoba Housing, starting her business from home with a baby by her side, and working 17–18 hour days just to survive. What followed were moments that nearly broke her including public backlash, burnout, and the darkest week of her life and the long road back to herself.
We talk about how therapy, community, and her husband’s unwavering support helped her rebuild, the childhood hustles that shaped her work ethic, and the intentional choices behind creating the Bare Body Sugaring experience. At its core, this conversation is about more than business. It’s about motherhood, resilience, mental health, and building a workplace that feels safe, supportive, and human.
This episode pulls back the curtain on what success really looks like, the pressure, the sacrifice, and the strength it takes to keep going when quitting feels easier.
Clairissa’s story is a powerful reminder that the strongest people often carry the heaviest battles, and that meaningful businesses are built from purpose, not perfection.00:00 Intro & The Drive to Succeed02:00 Early Struggles & Motivation04:30 Building the Business: From Home to Four Locations10:30 Entrepreneurial Childhood & Grit15:00 The Grind & Balancing Family19:00 Mental Health, Setbacks & Cancel Culture25:00 Resilience, Therapy & Support Systems30:00 Intentions, Rituals & Workplace Culture35:00 Customer Experience & Genuine Connections40:00 Hiring, Training & Growing a Team45:00 Competition, Community, and Market Changes50:00 What is Sugaring & Setting High Standards54:00 Lessons in Leadership, Boundaries, and Advice01:00:00 Freedom, Giving Back & Parenting Values01:05:00 Recognition, Speaking, and Lasting Impact01:09:00 Final Reflections & Outro🔗 Connect with 204 Rise 🔗 ‣ https://linktr.ee/204Rise📻 Listen to us on the Radio Every Tuesday! 📻 ‣ https://umfm.com/programming.📧 Any business inquires, please email... 📧 ‣ [email protected]
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