School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Parents are overwhelmed. Attention spans are shrinking. Yet schools keep sending newsletters and emails that are long, complex and unclear. At imageseven, we've seen communication cut-through deteriorate across the board. If they don't adapt, schools risk becoming irrelevant to the very families they're trying to engage. This episode, we explore a communication framework that helps Heads lead with clarity.

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Episode links:

• Smart Brevity – Book
• Axios newsletters
• Jim VandeHei at TEDxOshkosh