January 19, 2021

208: How to Make Meaningful Media Content - FirstStage.org

39 minutes

Host Kariesha Martinez interviews Antonio L. Davis, Jr. Digital Marketing & Content Manager of FirstStage.org. Organic social can feel like the unsung hero of audience engagement. It feels almost random what content works and what doesn't. This week on the pod, we talk with Antonio Davis about how he is able to listen to his audience and create content that engages his audience and represents them at the same time. Listen as he walks us through his strategy for utilizing user-generated content for his organization while making sure the audience his organization serves is heard and represented.

Antonio Davis is a content creator, who believes in the power of writing and digital marketing.

As the Digital Marketing & Content Manager at First Stage, one of the nation's leading theaters for young people and families, he’s leading the organization’s digital growth efforts. Most notably the Google Arts & Culture collaboration, bringing 10 of First Stage’s plays to its global audience through immersive exhibits. He’s also a freelancer — providing multimedia content creation services to individuals, groups, nonprofits and agencies.

Org. website:

https://www.firststage.org/

Link to Google Arts & Culture webpage: g.co/milwaukee

Org. social:

Facebook: First Stage ()

Instagram:@first.stage

Twitter: @FirstStage

LinkedIn: First Stage

YouTube: First Stage

Personal:

Instagram: @leandre_davis

Twitter: @Leandre_Davis

LinkedIn: Antonio L. Davis, Jr.

First Stage

Founded in 1987, First Stage is one of the nation’s most acclaimed children’s theaters and the second-largest theater company in Milwaukee.

First Stage strives to be the national leader and driving force behind the creation of the best and most innovative plays for family audiences, theater training programs for young people, and education initiatives for our schools and our community. These three interwoven programming pillars are accessible to, and reflective of, our increasingly diverse community. Through our exceptional leadership, dedicated team, and commitment to financial sustainability, First Stage will broaden the reach and impact of our transformational programs, thus enabling dreams to be fulfilled, hope to be fostered, and families to enjoy the lasting legacy of a profound shared experience.

...more