Have you ever wondered what drives the passion behind toy inventors? In this compelling episode of Making It in the Toy Industry, we dive deep with Ehi Oviasu-Kahn, the dynamic chairwoman of the Board of Directors of Women in Toys Licensing and Entertainment, and the creative mind behind Little Art. Discover how the quest to entertain and educate her daughter during the pandemic led to the birth of a new toy company. Ehi shares her journey from attorney to toy inventor, driven by the desire to merge art, play, and developmental learning into unique toys for children.

Ehi shares the challenges and triumphs of entering the toy industry with no business background, leveraging her artistic talent, and motherly intuition to invent toys that are not only fun but also foster development. She also reveals how staying informed on market trends and backing pitches with solid data can make all the difference in getting your ideas noticed.

Episode Cliff Notes:

• Ehi shares two unexpected fields she worked in prior to the toy industry [00:01:30]
• Learn about the inception of Little Art and the mission behind the brand [00:03:35]
• Ehi shares how she stays up to date with social trends that influence the types of products that the toy industry wants to see. [00:07:25]
• Ehi shares her best experience pitching her ideas and what she learned from it. [00:10:37]
• Get a peek into the creative process behind Ehi's art and toy designs [00:15:52]
• Gain insight on how to leverage personal experiences to inspire toy concepts [00:18:22]
• Find out where to connect with Ehi. [00:20:46]

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