Welcome to episode 209 of Sports Management Podcast.

Today's guest is Maike Wellmann - a brand specialist, entrepreneur, and founder of Swim & Move Academy. Maike went from regional swimmer to building a thriving swim school and helping athletes and federations shape authentic brands. '

We spoke about:

• Why authenticity beats copy-paste branding
• How Swim & Move grew from 5 → 50+ classes in 2 years
• Branding workshops for federations & athletes
• Why hard skills can be taught, but passion can't
• Lessons in consistency, self-care & scaling a business

And much more!

Time stamps:

00:01 Intro 07:27 Swim school growth from 5 to 50 classes 09:09 Authenticity in branding 13:49 AI & branding workshops for federations 31:50 Recruitment: hard skills can be taught, soft skills can't 34:29 Consistency + self-care in entrepreneurship 37:17 Taking a step back: aligning brain and heart

Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube

www.sportsmanagementpodcast.com