Running a band is more than just playing music—it’s a business, and this week, you’re getting a front-row seat to the real numbers behind a self-promoted, four-walled show. Dave and guest co-host Mike Schulte from Pork Tornadoes break down the hard costs, from union labor to venue staff, and what it takes to make those ticket prices work. Is the venue actually promoting your gig, or are you on your own? Or is it better when you work together? And when it comes to pricing tiers, always prioritize the fan experience—because that’s what keeps them coming back. Whether it’s VIP tickets or GA floor, every decision affects your bottom line. Always Be Performing means knowing the game as well as you know your instrument.

Beyond the business, you’ve got to deliver on stage. Dave and Mike dig into the power of stage banter, the hidden advantage of playing in original bands when learning covers, and why oversaturation is a real risk. Are exclusive endorsements worth it, or are they just another trap? And let’s not ignore the elephant in the room: lip-syncing. Is there ever a place for it in live music? This episode is packed with insights that’ll sharpen your gigging strategy and keep your performance—and your career—on point.

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