When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some backlash--especially in the face of a crisis. This week, we’re ripping from the headlines two fallouts from two executives’ mistakes. One flat-out lied and duped the public and investors out of millions (a billion!). The other thought that denial and hiding from bad press was the way to go.