In episode 17, Sarah, Aleks and Ashley discuss Facebook live. Are people still creating Facebook live videos? What is the future of live video on Facebook? We talk about this and more while at the same time doing our own Facebook live experiment!

Is Instagram a good opportunity for your business? Can you just have an Instagram account and not a website anymore? We answer this and more on this episode of the podcast.

On our latest episode, Sarah, Aleks and Ashley discuss the often talked about social media engagement as a metric to measure your social media efforts. But are we measuring this correctly? Should we even be concerned about it in our fast paced world of social media? We discuss how brands are tackling this issue and some that have even gone a little over the top in trying to engage their customers.

In this episode, Sarah, Aleks and Ashley discuss the importance of marketing context. Our talk focuses on this phrase "If content is king, then context is queen". What does this mean though? In a world of sound bites and attention grabbing headlines, marketers have a duty to ethically present all information in the correct context for their content to be heard correctly. Listen in as we discuss!

In this episode, Sarah interviews 21 Handshake agency owner Isaac Oswalt on personal branding. Listen as we discuss why personal branding is important and how to get started on building your personal brand.

From a logo to colors, when you think of branding this is what traditionally comes to mind. On this episode of the podcast Aleks, Sarah and Ashley talk about a another definition of branding and how brand resides in the minds of people you are communicating to.

In this episode, Aleks, Ashley and Sarah discuss how YouTube is not just a social media platform but a robust search engine. We discuss the history of YouTube and specific tactics that businesses can utilize to increase their video ranking on YouTube.

In this episode we discuss what a social media algorithm is and how your business can use Instagram revealing its algorithm to propel your posts further in the newsfeed. From the actual news to Instagram myths, this is an episode full of insight and tips.

Do business page Facebook likes still matter? We think they do as they provide social proof for others that visit your page. Ashley and Sarah discuss Facebook algorithm, the 3 top ways that a brand can get 'likes' on their Facebook page and how to engage with your followers after you get the 'like'.

Are Facebook ads something a B2B should invest in? In this episode, we discuss how Facebook ads are a massive growth opportunity for businesses and how it can lead to additional exposure for your brand.