Many technologies have emerged over the years that allowed storytelling to evolve. Now we use TV shows, podcasts, YouTube, Instagram, Tiktok, and other types of media to tell our stories and share our ideas. So how do we know which medium is the best for storytelling, and how do we use this in telling our innovation stories? In this episode of Innovation Storytellers, we sit with Edward Roussel, former Chief Innovation Officer at Dow Jones and The Wall Street Journal, as he talks about choosing the right media for your innovation stories and identifying new media frontiers.

Many technologies have emerged over the years that allowed storytelling to evolve. Now we use TV shows, podcasts, YouTube, Instagram, Tiktok, and other types of media to tell our stories and share our ideas. So how do we know which medium is the best for storytelling, and how do we use this in telling our innovation stories? In this episode of Innovation Storytellers, we sit with Edward Roussel, former Chief Innovation Officer at Dow Jones and The Wall Street Journal, as he talks about choosing the right media for your innovation stories and identifying new media frontiers.

Many technologies have emerged over the years that allowed storytelling to evolve. Now we use TV shows, podcasts, YouTube, Instagram, Tiktok, and other types of media to tell our stories and share our ideas. So how do we know which medium is the best for storytelling, and how do we use this in telling our innovation stories? In this episode of Innovation Storytellers, we sit with Edward Roussel, former Chief Innovation Officer at Dow Jones and The Wall Street Journal, as he talks about choosing the right media for your innovation stories and identifying new media frontiers.

21: When the Storytellers Reinvent Storytelling at the WSJ

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process.

I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. 

Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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21: When the Storytellers Reinvent Storytelling at the WSJ

21: When the Storytellers Reinvent Storytelling at the WSJ

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