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210: 5 Things Not To Do in a Social Media Crisis
You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform.
To handle these situations, companies and brands need a plan.
Who didn't prepare for her social media crisis? Bethenny Frankel.
The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice.
She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response.
Avoid these mistakes when dealing with a social media PR crisis.
Links Mentioned in Today’s Episode:
Molly McPherson's Bethenny Frankel reaction on TikTok #1
Molly McPherson's Bethenny Frankel reaction on TikTok #2
Molly McPherson on YouTube
Molly McPherson on Instagram
Molly McPherson on Twitter
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://www.tiktok.com/@mollybmcpherson
- https://www.instagram.com/molly.mcpherson/
- https://www.linkedin.com/in/mollymcpherson/
© 2025 The PR Breakdown with Molly McPherson
View all episodes
By www.mollymcpherson.com
4.7
168168 ratings
You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform.
To handle these situations, companies and brands need a plan.
Who didn't prepare for her social media crisis? Bethenny Frankel.
The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice.
She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response.
Avoid these mistakes when dealing with a social media PR crisis.
Links Mentioned in Today’s Episode:
Molly McPherson's Bethenny Frankel reaction on TikTok #1
Molly McPherson's Bethenny Frankel reaction on TikTok #2
Molly McPherson on YouTube
Molly McPherson on Instagram
Molly McPherson on Twitter
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://www.tiktok.com/@mollybmcpherson
- https://www.instagram.com/molly.mcpherson/
- https://www.linkedin.com/in/mollymcpherson/
© 2025 The PR Breakdown with Molly McPherson
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